Ep. 36: Director of Player Content at PGA TOUR, Preston McClellan: How He Was One of the First People in the Digital/Social Media Marketing Space in Sports (and has the Instagram Handle to Prove it) - a podcast by Grit Player Services

from 2020-07-26T04:09:27

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How the f**k did Preston McClellan end up with one of the most sought after Instagram handles for Prestons across the globe? Today we’re talking with Preston about his journey through the digital/social media marketing space starting with college athletics and eventually bringing to the PGA TOUR. Preston graduated from the University of Memphis in 2012 with a degree in Journalism, and after graduation, he worked in marketing and public relations for the United States Junior Golf Tour. He went on to fill similar roles for the EA SPORTS Maui Invitational and the Armed Forces Bowl before accepting a Graduate assistantship at the University of Ohio. There, Preston worked in digital media and athlete relations. In 2015, Preston accepted a job with the PGA Tour in Digital Communications, and today, he is the Director of Player Content for the PGA Tour. So how does Preston bring his digital marketing and social media marketing expertise to the forefront of his job at the PGA TOUR? And will Preston ever sell his Instagram handle to some lucky Preston in the world?

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