Podcasts by How the Fxck SEO Podcast

Fixing the SEO of an £80m monthly fashion eCommerce company (and adding 22% Revenue in 12 Months (Louis Smith, eCommerce SEO specialist] from 2023-02-15T07:30:36

eCommerce SEO expert, Louis Smith, came on the podcast this week to talk through one of his case studies. 

He helped th...

0 to £6 billion IPO in 2 years | The role of SEO in Cazoo's growth story (Andy Francos, Ex-Group Head of Organic Performance at Cazoo) from 2023-02-07T17:02:11

Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO.

In this episode, we learn:

• How Cazoo built a customer-centric organic strategy f...
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My content operations playbook (How to create 800 blog posts per month) (Gordana Sretenovic, Co-Founder at Workello) from 2023-01-25T08:37:10

Bonus: Find the full content operations guide here.

This wee...

How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel (Jake Stainer, Co-Founder at Skale, Ex-Typeform Head of Growth) from 2023-01-17T21:31:47

Jake Stainer joined Typeform in June 2015 as employee #29.

In his first couple of weeks, they celebrated hitting £1M in annual revenu...

Hotjar's Traffic Explosion: 47% Increase in 2 Years (Sean Potter, Senior SEO & Content Strategist at Hotjar) [SEO Case Study] from 2023-01-11T01:15:38

Hotjar's search volume increased 47% over the past 2 years. That's millions of new visitors each year. 

And the best thing? Revenue results. It's driving *actual* revenue results.&nb...

How Retro Dodo grew 1M clicks and $50K monthly revenue in 3 years (Brandon Saltalamacchia, Founder at RetroDodo) [SEO Case Study] from 2023-01-04T08:57:46

My guest this week built the most successful Retro Gaming website around today.

In this episode, we hear how Brandon's multimedia approach to content creation helped him build a brand...

How Scribe grew from 0 to 30,000 monthly visitors in 7 months (with significant ROI) (Jakub Rudnik, Head of Content, ex-G2 Content Strategist) [SEO Case Study] from 2022-12-21T08:51:30

This week, I catch up with a world-class content strategist, Jakub Rudnik. 

Safe to say he's been around the block. He was at G2 as a senior content strategist during the hyper-growt...

How UserPilot Scaled to 100K Clicks in 10 Months With Programmatic SEO (Emilia Korczyńska, Head of Marketing, UserPilot) [SEO Case Study] from 2022-12-14T08:44:29

It took UserPilot three years to get its first 25,000 monthly organic visitors. And, just 10 months to get to 100,000.

Whaaaat?! Triple the growth rate. 🤯 How on earth did they...

Growing My Niche Website to 75,000 Monthly Visitors & £7K Income in 2 Years with SEO (Samantha North, Founder at digitalemigre.com) [SEO Case Study] from 2022-12-07T09:21:21

Samantha North learned SEO from scratch and built her niche blog to 3,000 daily visits (75K monthly), all in under 2 years.

In this episode, we deep dive Samantha's story, including every...

How Monday.com Wrote 1,000 SEO Articles in 12 Months (and then IPO'd) (Brad Smith, Codeless) [SEO Case Study] from 2022-11-30T07:49:36

Grab the full strategy guide here.

Leading up to their I...

How to Create Your First SaaS SEO Strategy (Brendan Hufford, Founder at Growth Sprints) from 2022-11-23T08:06:15

This week’s How the F*ck episode centers on a role-play between me and leading SaaS SEO strategist, Brendan Hufford.

Here’s the background. I’m a SaaS founder for a productivity software....

How to Get £13 Million in Revenue With Local SEO (Tim Hanson, Founder at fivethreeoh) [SEO Case Study] from 2022-11-15T23:55:23

Tim's a SaaS SEO specialist, known for his sprints approach and the super insightful strategies he shares on LinkedIn.

In the episode, Ti...

How SEO Helped Supermetrics Grow to $50m ARR (Edward Ford, Demand Gen Director, Supermetrics) [SEO Case Study] from 2022-11-09T09:53:15

Supermetrics just hit $50m ARR. That's more than 5x since Edward Ford joined the team three years ago.

You know what's cool? Supermetrics earned their first $5m in revenue without a singl...

4 Thought Leadership Frameworks to Create Expert Content for SEO (Ryan Law, VP of Content at Animalz) from 2022-11-02T08:40:50

This week on the How the F*ck podcast, I have the pleasure of welcoming Ryan Law, VP of Content at Animalz onto the podcast.

Ryan and Animalz have helped shift the way marketers approach ...

How to Get 2m Clicks in 16 Months in a Tough-to-Win Niche (Ryan Darani, SEO Consultant and YMYL expert) [SEO Case Study] from 2022-10-26T07:28:40

This week I’m joined by Ryan Darani, an expert SEO consultant in the Your Money Your Life (YMYL) space.

Ryan grew the website of an eCommerce at-home blog testing kit company from 30,000 ...

How Operto 4x revenue in 12 months with SEO (Maeva Cifuentes, CEO at Flying Cat Marketing) [SEO Case Study] from 2022-10-19T07:53:42

In this episode, Maeva shares with me how she and her fast-growing team quadrupled the revenue of property automation software company, Operto in just 12 months.

You'll learn the fundamen...

Kevin Indig's 5 Key Lessons From a 10-year Career in SEO (ex-Director at Shopify, Atlassian, G2, DailyMotion) from 2022-10-12T06:46:53

Reflecting on a 10-year career, Kevin Indig shares five important lessons he's learned in his SEO career about management, influence, and execution. The career lessons come alongside fascinating...

How Topical Authority Helped Respona Grow from 0 to ~100K Monthly Organic Visitors (George Chasiotis, Managing Director at Minuttia) [SEO Case Study] from 2022-10-05T07:31:22

This week's episode deep dives the organic growth journey of product-led SaaS tool, Respona. 

George and his team wrote close to 100 blog posts, driving 20,000 organic keywords—1,500...

Three PR-Driven Strategies That'll Earn You 100s of SEO Backlinks in One Weekend (Fery Kaszoni, Search Intelligence) [SEO Case Study] from 2022-09-28T08:25:38

In this week's How the F*ck episode, I caught up with the expert in PR-based link building: Fery Kaszoni, the founder of the fast-growing link building agency, Search Intelligence.

How to Grow From 0 to 2.3M Organic Traffic in 12 Months (Dimitris Drakatos, Head of SEO at Paired, ex-Peanut, ex-Revolut) [SEO Case Study] from 2022-09-21T09:05:37

How the F*ck SEO kicks off with an interview with the awe-striking Dimitris Drakatos. After stints at leading tech companies like Work...

Ep. 36: How to create an inbound lead engine your sales team doesn't hate (Feat. Jennifer Montague, Director of Marketing @ Dixa) from 2021-11-18T18:14:03

Subscribe to the newsletter over at www.thefxck.com.

This week's guest is Jen Montague, Director of Marketing at Dixa (the Europe-based customer service platform that just raised...

Ep. 35: How to use customer calls to create content that drives revenue (Feat. Yaagneshwaran Ganesh, Director of Marketing at Avoma) from 2021-10-16T16:25:47

“I don’t believe in creating lots of top of funnel content. When you are part of a startup or a mid-market company, everything that you do needs to map to a result.”

In this epis...

Ep. 34: The power of events in B2B marketing (Feat. Anthony Kennada, CMO at Hopin, ex-Gainsight CMO) from 2021-07-05T22:15:13

This week's How the Fxck interview is with the incredible Anthony Kennada, CMO at Hopin.

Anthony was the first marketer and founding CMO at Gainsight, which grew to $100m ARR and sold for...

Ep. 33: How I attract big name clients with content (Xenia, Founder of Planable) from 2021-05-03T12:27:39

Subscribe to the newsletter at www.thefxck.com.

In this week's podcast, we talked to the founder of Planable, Xenia Muntean.

Planable is a social...

Ep. 31: How I grew from 0 to +500,000 organic monthly visitors in 16 months (zero backlinks or dirty tricks) from 2021-04-22T12:36:56

This one is better seen on YouTube: https://www.youtube.com/watch?v=AyZWuEG3sFQ

Visit: www.thefxck.com

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Ep. 32: How I grew AWW App (acquired by Miro) to 1.5m MAU from 2021-04-18T12:36:10

Subscribe to the weekly marketing newsletter at www.thefxck.com.

In this episode of the How the Fxck podcast, I chatted to Zvonimir ...

S2, Ep. 3: How to start a successful marketing agency, Nemanja Zivkovic from 2021-03-21T20:04:32

Get a mini-Q&A and timestamps for this episode over at www.thefxck.com.

It was an absolute pleasure to interview one of my favourite marketers: Listen

Ep. 30: How to start a successful marketing agency, Nemanja Zivkovic from 2021-03-21T19:04:32

Get a mini-Q&A and timestamps for this episode over at www.thefxck.com.

It was an absolute pleasure to interview one of my favourite marketers: Listen

Ep.2, Tom Bangay, 1,200+ organic downloads from this revenue-focused eBook strategy from 2021-03-07T20:21:42

Download the written playbook on www.thefxck.com.

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This week, I had an extremely insightful a...

Ep.29, Tom Bangay, 1,200+ organic downloads from this revenue-focused eBook strategy from 2021-03-07T19:21:42

Download the written playbook on www.thefxck.com.

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This week, I had an extremely insightful and in-de...

S2, Ep.1. Tim Soulo, CMO at Ahrefs, How to design SEO content that converts readers and drives tangible business growth from 2021-02-22T09:50:05

Watch on YouTube. Download the Playbook.

Kicking...

Ep.28. Tim Soulo, CMO at Ahrefs, How to design SEO content that converts readers and drives tangible business growth from 2021-02-22T08:50:05

Watch on YouTube. Download the Playbook.

Kicking off sea...

Ep. 27: Andy Culligan CMO, How to generate 15,000 webinar for <£1,000 from 2021-02-07T17:51:34

This week's marketing leader is Andy Culligan, the CMO of LeadFeeder.

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Andy joined LeadFeeder in 2020 and took on the task of...

Ep. 26: Eddie Shleyner, How to write copy like a pro from 2021-01-25T11:46:48

Here's a man who needs no introduction: Eddie Shleyner.

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I've been wildly excited to release this episode since I recorded it ...

Ep. 25: Danny Gavin, How to run an award-winning Facebook advertising campaign. from 2021-01-10T17:24:39

I'm excited to welcome Danny Gavin to the podcast this week.

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Danny's the founder of the Optid...

Ep. 24: Kris Hughes, how to decide your first 30-60-120 days of content strategy. from 2021-01-10T17:24:10

Hello and welcome to the How the Fxck podcast, this week we have an incredible marketing leader, Kris Hughes, who I had the pleasure of gril...

Ep. 23: Michael Norris on how to build a news & entertainment website from zero to viral from 2020-11-24T20:10:04

This week, I interviewed Michael Norris, the CMO of YouTech (a Chicago marketing & design agency).

He also hosts YouTalk, a podcast about business and marketing, which I w...

Ep. 22: Holly Enneking, how to run a successful brand awareness campaign (to engage your partners) from 2020-11-08T18:08:41

This week I chatted to Holly Enneking, the VP of Marketing at Lev.

I love Lev. And I want to copy their marketing. So it was awesome to dig into the ...

Ep. 21: Rand Fishkin on how he built an 18,000 email waiting list to launch SparkToro from 2020-10-22T11:17:39

This week, I interviewed Rand Fishkin.

You may know him as the founder of Moz.com, a company with +$50m in annual revenue that's used by marketers worldwide.

He's recently left...

Ep. 20: Nadya Khoja's 3 million monthly organic visitors thanks to viral content & PR techniques from 2020-10-04T07:50:13

This week, we interviewed Nadya Khoja, the Chief Growth Officer at Venngage.

Nadya joined Venngage when they were a small team of four with (a relatively small) 20,000 organic...

Ep. 19: Lindsay Tjepkema on putting a B2B podcast at the heart of your content engine from 2020-09-20T10:59:07

Thinking of starting a podcast for your company? This is the only podcast you'll need to get started.

This week's guest is Lindsay Tjepkema, an experienced marketing leader and founder of...

Ep. 18: Casey Graham on LinkedIn brand building from 2020-09-04T10:35:23

Shhhh 🤫 Casey just dropped the secret to building an influential brand on LinkedIn. Details inside or shared over at the www.thefxck.com weekly newsletter.

Ep. 17: Stephanie Cox's complete account based marketing playbook from 2020-08-23T22:30:18

"Gosh, it's like you guys are everywhere."

Want your ideal customer to say this about you?

Then you gotta listen to this week's interview.

Stephanie C...

Ep. 16: Louis Grenier on how to stand the f*ck out from 2020-08-16T19:45:41

It is not a risk to be different, it's a risk to fit in.

This week I have a genuinely exciting guest: Louis ‘bonjour bonjour’ Grenier, the host of the marketing podcast E...

Ep. 15: Todd Clouser on winning 550k Youtube subscribers from 2020-08-09T17:14:43

This week on the How the Fxck podcast we have a KILLER interview with Todd Clouser.

In the last few years, Todd has built up a Youtube channel with around 550,000 subscribers. And it’s gr...

Ep. 14: Jonny Plein from Pouch on how to grow and maintain 175,000 weekly active users from 2020-08-02T11:07:34

This week's interview is with Jonny Plein, founder of Global Savings Group acquisition, Listen

Ep. 13: Ian Luck tells us how he got 30k organic downloads and $2m ARR from one ebook from 2020-07-22T18:28:46

This week we interviewed Ian Luck, VP of Marketing at ...

Ep.12: Paula Monteiro from Wikitude on augmented reality in marketing: Uses, trends, and adding real value from 2020-07-15T07:39:52

This week on the How the Fxck podcast, we have a true marketing leader: Paula Monteiro.

Paula is Head of Marketing at Wikitude, which has been a leader in the Listen

Ep. 11: Ariana Alexander-Sefre on storytelling, purpose, and stimulating the human senses from 2020-07-07T21:47:03

This week we catch up with serial founder, Ariana. 

She's a passionate storyteller and an expert in creating multisensory experiences. a big believer in the founder-activist.  Listen

Ep. 10: How to establish an effective product marketing function with Devon O'Rourke of Fluvio Consulting from 2020-07-01T19:23:40

Today's interview is with Devon O'Rourke, founder of Fluvio, the product marketing consultancy.

We discuss the fundamentals of a successful ...

Ep. 9: Improving your messaging: Make your marketing resonate, with Dan Ritzke, Founder of Third Act Marketing. from 2020-06-17T17:06:03

This week, I am interviewing Dan Ritzke, the founder of Third Act Marke...

Ep 8. Gareth Morgan, SEO expert: Best practice and innovative SEO techniques from 2020-06-10T13:23:15

This week's interview on the How the Fxck podcast is with Gareth Morgan, Founder of one of the UKs largest marketing agencies: Liberty Marketing.

Gar...

Ep. 7: MJ Peters from Firetrace on developing a B2B marketing strategy for a new market segment from 2020-06-03T11:57:05

This weeks interview is with MJ Peters, VP of Marketing at FireTrace and host of The Industrial Markete...

Ep. 6: Finn Lagun from Pasta Evangelists on B2C brand strategy: Building credibility and getting mission focused from 2020-05-26T22:02:46

Finn Lagun is the Co-founder & CMO at Pasta Evangelist, a high-growth fresh ...

Ep.5: Gaetano DiNardi on generating demand: high quality leads on a budget from 2020-05-19T15:04:31

This week’s interview is with Gaetano DiNardi, the Director of Demand Generation...

Ep.4: Iona Ratcliffe, CMO at Ocean Bottle: The four C's behind a compelling brand from 2020-05-12T20:41:31

This week’s interview is with Iona Ratcliffe, CMO at Ocean Bottle, and previously a brand and comms strategist at Wieden and Kennedy, Portas, and Droga5 where she worked on projects with brands ...

Ep.3: Chris Walker: The demand generation engine and how to do marketing the right way from 2020-05-04T07:57:05

Chris Walker, CEO at Refine Labs, talks to us about inbound demand generation. 

Chris tells us why marketers need to focus on high volume, buyer-led content, and throw away the usele...

Ep.2: Ali Shahrestani on winning partnerships from 2020-04-26T17:46:30

Ali Shahrestani is the incredible CMO of three companies, the primary one being Peyk. Peyk is a London-based cou...

Ep.1: April Dunford: How I helped reposition a database product that went on to make $1 billion in revenue from 2020-04-21T08:55:18

April Dunford is a renowned positioning consultant and author of the incredible Obviously Awesome!

We caught up and she told us the story of positioning a product from her early career, a...