HTBABD 197 - The Red Bull Edition - a podcast by The lush life has its twists and turns, let Matt James and Justin Freet show you How To Be A Better Drinker. Its cocktail culture from the inside.

From the back of a Thai taxi, to canoodling with vodka in a glass in your hand, Red Bull is as ubiquitous as any booze in the beverage industry. A marvel of branding and caffeine, Red Bull created their own category in the beverage industry, and through a savvy and relentless marketing campaign, became the go to mixer when you want to get mashed, but still want to be able to run a hundred yard dash in heels.

Further episodes of How To Be A Better Drinker

Further podcasts by The lush life has it's twists and turns, let Matt James and Justin Freet show you How To Be A Better Drinker. It's cocktail culture from the inside.

Website of The lush life has it's twists and turns, let Matt James and Justin Freet show you How To Be A Better Drinker. It's cocktail culture from the inside.