EP101: Become the‘Brand Artist’You Want to Be – with Jo Robertson - a podcast by Dom Lehane - Hair industry expert

Have you noticed a shift in the hair industry? Salons are now looking for technique driven education rather than brand – something which today's guest Jo Robertson has both identified and gone about creating.

Mostly known for working at ghd as global head of education we spoke to Jo about this role back in Episode 25. Fast track forward to late 2018 she decided to step away from GHD to set up'The Jo Robertson Hair Agency', and today we're diving deep in to how she is changing the way education is available by creating a brand-neutral space where artists can showcase their work and offer services to salons.

Starting her journey in hairdressing as a Saturday girl, Jo's worked at every level that has seen her stand behind the chair for 25 years as both a stylist and salon owner before moving into education. Jo is now bringing all her wealth of valuable experience to help coach and develop hair professionals and salon owners by inspiring them to get back in charge of their businesses, and design the brand they always wanted.

Jo says you need to become a brand. A brand will give you longevity, it will give you the systems and processes that will help you to grow your brand and give you the lifestyle you desire to travel to that amazing beach in the Maldives or to purchase the Channel handbag that you have lusted over for so long.So whether you're yearning for a place in hairdressing as a hair educator, getting to grips with social media or having a business that allows you to live the lifestyle you want, then Jo's about to help you achieve this and more by becoming the'Brand Artist'you want to be. Let’s go to it!

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Until next Monday, Peace, Love and Smiles all the way... Goodbye.
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