EP103: Why Spring Became the UK’s First Dedicated Curly Hair Salon – with Matthew Surplice - a podcast by Dom Lehane - Hair industry expert

I'm being honest, if you were to have told me sometime back that a salon business dedicated purley to curly hair could be successful, I would have been doubtful! How wrong could I be! I'm psyched to talk to this weeks guest, Matthew Surplice, the founder and owner of Spring – the UK's first dedicated curly hair salon, and today he'll be sharing how he found success by niching down to specialise in curly hair only.

As many of you know, I'm a huge fan of niching down. But why?  Having a niche is important because if you try to cater to everyone your overall marketing and message won't actually speak to anyone. Being all things to all people can give your business a less competitive advantage, to those who'find their niche'. With Spring finding it's niche specialising in curly hair, we'll hear why meeting the needs of a very specific group of people has been a far better alternative for it's salon business.

There's so much to learn about Spring's point of difference to that of any other salon in the UK, and how they are cutting, styling and colouring curly hair only using their trademarked Curl by Curl techniques. We talk so many great things here in this episode today, that includes hearing why Matthew started his journey into the arena of specialising in curly hair, and how you should be cutting and styling curly hair. It's a valuable lesson for us all!

I know you'll get a lot from my conversation with Matthew, and how educated you'll be in both curly hair and niching down to find your point of difference in hairdressing. Let's jump to it and spread the curly love!

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Until next Monday, Peace, Love and Smiles all the way... Goodbye.
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