Podcasts by How to Get a Meeting With Anyone
What if that impossible-to-reach person wasn’t so impossible to reach after all?
Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.”
Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model that later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.
In this podcast, Heinecke asks a simple question to each of his guests:
“When you absolutely must break through to someone of great importance, someone who’s nearly impossible to reach, how do you do it?”
You’ll hear strategies and tactics from Heinecke and his guests that have resulted in response rates as high as 100%, ROI in the tens, even thousands of percent, and costs-per-contact ranging from $0 to $10,000.
You’ll also learn plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact’s circle of influence.
This podcast should be required listening for every enterprise sales team.
Further podcasts by Stu Heinecke
Podcast on the topic Management
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76: Michael Hurley on using Marketing to get Jobs in Advertising from 2020-02-11T08:00
76: Michael Hurley on using Marketing to get Jobs in Advertising.
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75: David Walter on Million Dollar Closing and Contact Marketing from 2019-12-03T15:52:54
David Walter on Million Dollar Closing and Contact Marketing
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73: David Brier on the Value of Branding in Contact Marketing from 2019-10-29T09:00
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72: Mario Martinez Jr. on Selling with Video from 2019-10-22T09:00
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71: John Jantsch on Self Reliance and Marketing from 2019-10-18T12:52
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70: Curtis Brooks on Connecting Through Unsolicited Proposals from 2019-09-24T09:00
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69: Sarah Fricke on Sales Enablement and Contact Marketing from 2019-09-16T09:00
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68: Barbara Weaver Smith Whale on Hunting and Contact Marketing from 2019-09-02T10:00
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67: James Carbary and LinkedIn Engagement Strategies from 2019-08-26T09:00
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66: Adam Schoenfeld and Email Automation Strategies from 2019-08-12T09:00
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65: Brian Wallace and Infographics As Contact Campaigns from 2019-08-05T10:00
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64: Jimmy Coleman and LinkedIn Connection Strategies from 2019-07-29T09:00
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63: Alec Browstein and Dream Job From A $6 Text Ad from 2019-07-22T09:00
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62: SETI’s Search for the Ultimate Meeting from 2019-07-15T10:00
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61: Nicole Darnsey and Jared Kleinert On Non-Profit Fundraising from 2019-07-08T10:00
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60: Jeff Davis and 69,500,000% ROI from 2019-07-01T08:00
69,500,000% is the new record for ROI for a Contact Marketing campaign. It's probably the record ROI for any form of marketing.
Hear former CEO Jeff Davis's amazing story of how he used ...
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59: Using DocSend Feedback To Produce Compelling Content with Brett Chester from 2018-12-10T13:20:44
The most difficult challenge for any marketer is determining whether the content they’re creating is good content. How do you determine the quality, utilization,...
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58: Using A Book For More Than Advice w/ Mike Kim from 2018-12-03T08:30
In contact marketing, we send a lot of things to intrigue potential clients and break through to important meetings. When someone tells me they’ve used my book t...
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57: How Podcasting Massively Impacts Your Personal Brand And Influence with Logan Lyles from 2018-11-26T10:17:18
If you’re listening to this, you might be considering launching your own podcast.
With a growing audience that sea...
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56: Why Tonality Matters In Your Cold Calls with Johnny-Lee Reinoso from 2018-11-19T07:00
Sometimes it’s not about what you said, but how you said it.
In contact marketing, it seems it’s both.
54: Persistence A Year From Now w/ Tom Searcy from 2018-10-22T09:00
Can you tell the future? There’s no shortage of companies who have gone the way of the dodo because they failed to see what was coming.
53: Breaking Through Using Relevant Personalization w/ Tito Bohrt from 2018-10-15T11:34:18
Cold calling is hard enough without doing it poorly.
Many contact marketers abandon cold calling prematurely, citi...
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52: Hacking Persistence w/ Max Altschuler from 2018-10-08T18:58:43
Motivation feeds persistence, but how do we develop this skill correctly to break through to the people that can change the scale of our business?
<...
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51: How Deal Room Converts the Sale w/ Tom Williams from 2018-10-08T10:00
How many sales have you closed after first contact?
While getting the first meeting is the most crucial part of the ...
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50: Creating Persuasion and Influence Through Persistence with Mark SA Smith from 2018-09-24T09:00
Few things are more important than persistence.
How strong is yours?
In this episode, Listen
49: How VR Transcends Traditional Meetings with David Karlak from 2018-09-17T09:00
You’re two clicks away from a virtual meeting.
48: How VR Applies To Our Mission with Cedric Gamelin and Meghan McWilliams from 2018-09-10T09:00
How many places can you be at once? Short of cloning yourself, only one.
However, with a polymetric hologram of you...
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47: Bush Plane Vlogging with Trent Palmer from 2018-09-03T09:00
The sky’s the limit when you start vlogging.
Although it’s typically a figure of speech, in this episode it’s litera...
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46: A Fortuitous Meeting with Yasar Daglar from 2018-08-27T09:14:36
“There is no coincidence in this world.” - Alexis G. Obolensky
Sometimes the universe opens up and connections seem ...
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45: Winning Through Persistence with Mike Weinberg from 2018-08-20T10:37:23
The value of persistence in sales extends beyond the numbers game and into the attributes that make a complete salesperson.
In this episode, Mike Weinberg, Author of New Sales Simplified...
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44: A.I. Is Coming w/ John Barrows from 2018-08-13T09:00
A.I. is here.
At its current trajectory, it’s only a matter of time before artificial intelligence has a significant impact on the sales world. Whether you think this technology is on the...
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43: Programming Perseverance with Trish Bertuzzi from 2018-08-06T09:00
The hardest part of sales has become the “getting to engagement” part.
How do we get through the big walls others ha...
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42: Positional Perseverance w/ Tibor Shanto from 2018-08-01T09:00
There is an aspect of perseverance that is just sheer force. It needs to be there, ready to go when it's called for. Just as important is the ability to position yourself advantageously for when...
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41: Perseverance and People with Mark Hunter from 2018-07-30T09:00
Persevering is about the long game.
When you’re trying to break into a new account, they don’t necessarily want to...
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40: Creative Persistence w/ Mark Babbitt from 2018-07-27T18:30:06
Diligence in contact marketing can feel like you’re banging your head against a wall.
Believing that persistence m...
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39: Business Card Flow w/ Jason Hagemeister from 2018-07-23T09:00
It would be easy to run to stock card place and have your logo and information printed. Being creative and innovative with your business card reflects a level of ...
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38: The Value of Persistence w/ Ken Thoreson from 2018-07-18T09:00
Contact marketers know the value of persistence, perhaps better than most. The fine line between persistence and pest is separated by the value we offer to our potential clients.
Ken Tho...
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37: Rethink Business Cards w/ Ian Grais from 2018-07-16T09:00
Even the most simple things can potentially produce amazing results.
We want anything we use to work in our favor, so rethinking the fundamental use of business cards as a connecting art ...
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36: An Audacious Approach w/ Howard Silvermintz from 2018-07-11T09:00
Sometimes you need an audacious approach to break through to the people you want to meet.
Howard Silvermintz is an insurance agent who loves to send audacious things in the mail. Simple a...
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35: Seamless Artificial Intelligence w/ Brandon Bornancin from 2018-07-09T12:00
As contact marketers, you should know there are some very interesting renditions of A.I. for use in sales right now.
What if you had access to a search engine that could find every single...
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34: Spiro A.I. w/ Taice Perrotti from 2018-07-04T09:00
At its inception, artificial Intelligence was little more than a Sci Fi mcguffin. Now, it could very well be the thing that guides one through their day and increases productivity to unforeseen ...
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33: Defining Perseverance w/ Dave Brock from 2018-07-02T09:00
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32: Smart Cold Calling Still Works w/ Art Sobczak from 2018-06-27T09:00
Smart cold calling still works.
But not when people use an irrelevant, non-targeted, non-personalized, non-tailored ...
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31: Breaking Through to People of Great Importance w/ Mark Birch from 2018-06-25T09:00
Connecting with individuals that can propel your business to the next level can be difficult. Once you have identified these important people, what are the best ways to get a meeting with them? ...
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30: Research Before You Engage w/ David Henzel from 2018-06-20T09:00
There are a few people who can transform your career, business and life.
How well do you know them?
29: What Terminus Can Do w/ Jeff McGhee from 2018-06-18T09:00
The scope of how data can be collected and leveraged blows the mind. The possibilities are endless and we’ve barely scratched the surface.
28: A Meaningful Gift w/ Zach Barney from 2018-06-13T20:12:06
Zach Barney knows what it’s like to receive a well timed and profound gift.
Throwing out a joke hashtag on a random ...
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27: LinkedIn Navigator w/ Amanda Harkness from 2018-06-11T09:00
Amanda Harkness connects with people. It’s a talent, but it’s more than that - it’s a skill.
Wading through the see...
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26: Persistence Matters More Than Ever w/ Brendan Alan Barrett from 2018-06-06T09:00
It’s easy to give up, people do it all of the time. But being able to keep at it after being ignored time and time again? That is something special, and it lead...
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25: Personalized 1 to 1 Ads with Kate Blumberg from 2018-06-04T21:29:22
Personalized ads get noticed by the right people. Even if you can’t identify the exact person within an organization you need to sell to, there are still ways to...
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24: Perfecting the LInkedIn Scrape w/ Nicole Royer from 2018-05-30T09:00
Most people are completely unaware of the incredible potential of LinkedIn. Not Nicole Royer. She’s a master at the LinkedIn scrape, gathering small facts about h...
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23: Wowing People With Your LinkedIn Profile w/ Donna Serdula from 2018-05-28T09:00
LinkedIn is a crazy place. While it can be easy to connect with people, it is growing increasingly more difficult to stand out. This is where Donna Serdula comes ...
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22: Life-Size Cutout w/ Dale Dupree from 2018-05-23T09:00
The deal is worth 5 figures.
Landing it will make all the difference.
The only problem is getting to the decision maker.
Is there a way to break through?
Dale Dupree,...
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21: Stetson Hat Campaign w/ Kristin Gallucci from 2018-05-21T09:00
Kristin Gallucci, a seasoned marketing executive, about the top campaigns she's worked on from the late 1990s to the presents. She focuses on concepts of creativi...
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20: James Mahon - 10 Years Later w/ James Mahon from 2018-05-16T13:31:03
Imagine having a business card so impactful, you still receive phone calls 10 years after you’ve switched professions.
James Mahon’s business cards are that impactful He doesn’t practice ...
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19: Coffee Sticker w/ Matt Reuter from 2018-05-14T09:00
How do you spark a conversation with a c-suite executive? Creativity … and coffee.
Joining us today on our podcast i...
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18: Comcast Outreach w/ Matt MacNamara from 2018-05-09T09:00
People sell in a lot of different ways. Sometimes we’re selling a product, or an idea. But sometimes we’re selling ourselves. What makes you the best? Matt MacNam...
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17: Meetings and Divine Intervention w/ Les Cowie from 2018-05-07T09:00
Are there accidents when it comes to business? Does every meeting you have mean something, and was it meant to be? Or do you believe that it’s happenstance? Left ...
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16: A Valuable Metaphor w/ Poul Nielsen from 2018-05-02T09:00
Be honest: When someone hands you a business card, you put the number in your phone and then throw it away.
In the a...
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15: $200K Cupcake w/ Rick Tobin from 2018-04-30T09:00
What if a cupcake were the key to getting in front of the prospect you’ve been chasing?
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14: Using Video w/ Tyler Lessard from 2018-04-25T09:00
Looking to break up your lead generation routine?
Today we interview Tyler Lessard of Vidyard about the power of vi...
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13: Mikey Pawell - Sourcing Sales With Creativity from 2018-04-23T17:49:46
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12: Useful Business Cards w/ Jeni Mattson from 2018-04-18T09:00
Unique business cards get you noticed. They can even be a mini pitch for your services or product. They hold immense value, and they shouldn’t be boring. Jeni Mat...
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11: Amazon H2Q w/ Joe Snell from 2018-04-16T09:00
Getting noticed by a company as large as Amazon certainly isn’t easy. But Joe Snell is determined to make it possible. To get a relatively small city noticed, bol...
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10: Pocket Campaigns w/ Chris Hirsch from 2018-04-11T09:00
Make a brand for yourself.
It’s easy to point out a bad business card: bland fonts, forgettable design, and overblow...
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9: LinkedIn Turbo w/ Dennis Brown from 2018-04-09T09:00
Sharpen your storytelling.
Too often we want the viral knockout—the thing that’ll put us in contact with millions st...
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8: Your Cards Suck w/ Remo Caminada from 2018-04-04T09:00
How many names of graphic designers can you rattle off? Let’s take it up a notch: how many names of legendary busines...
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7: The CEO Bet w/ Lee Hancock from 2018-04-02T09:00
What is it that you need to do in order to get in front of your prospective clients, particularly if you're going after CEOs? Implement a contact c...
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6: Ethan Goller - Pop-up Graphics from 2018-03-28T20:06:53
In this episode we hear from Ethan Goller, President of Structural Graphics.
Lear...
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5: Laurie Richardson - How to Land&Keep Clients With A Simple Thank You from 2018-03-26T09:00
In a recent interview, I talked to Lori Richardson about the power of snail mail.
In a world of emails and LinkedIn statuses, never underestimate the power of the handwritten note. It’s e...
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4: Tsufit - Take the Stage from 2018-03-21T09:00
In this episode, Tsufit shares her tips on how to “step into the spotlight” and make them come to <...
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3: Ryan O'Hara - Connection Strategies from 2018-03-19T09:00
Ryan O’Hara is an experienced businessman with a unique approach to professional connections. He shares with us how to incorporate personalization in business whi...
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2: John Ruhlin - Giftology from 2018-03-14T09:00
John Ruhlin, author of Giftology, uses radical generosity in gift giving to reach clients in a personal way. Through the art of gift giving without expectation of...
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1: Dan Waldschmidt - Visual Metaphors from 2018-03-12T14:27:12
Extreme marketing tactics are going to yield extreme results.
In this one, Stu talks with Dan Waldschmidt about what it takes to push your prospect engagement to the next level, ...
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Why You Should Listen to How to Get a Meeting With Anyone from 2018-03-01T20:09:16
In this first episode, Stu Heinecke explains what you can expect from How to Get a Meeting With Anyone: The Podcast.
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