How would you beat Apple and Google Using Jobs-to-be-Done? - a podcast by thrv

In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Apple and Google Maps. We love this example (and we created a video about it) because it shows that JTBD can identify growth opportunities and competitive weaknesses in very mature markets with dominant competitors (like Apple and Google).

? Download our JTBD Cheat Sheet for free here: 
https://welcome.thrv.com/learn-jobs-to-be-done

Key moments from today's topic on how you would beat Apple & Google with Jobs-to-be-Done:

00:00 Jay Haynes and Jared Ranere cover the scope of Google and Apple's navigation apps and what Jobs-to-be-Done Theory is.

03:35 Jay and Jared discuss the main job of a navigation app and the market size of this job.

08:35 Jay and Jared outline how to get people to pay for a product that is free from other providers.

13:37 Jay and Jared ask the question: What is a need? 

20:35 Jay and Jared talk about finding a solution to the need of the customer.

27:13 Jay and Jared summarize the discussion.

Be sure to subscribe to learn more about JTBD! 

Website: https://www.thrv.com/
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran

Further episodes of How Would You Beat?

Further podcasts by thrv

Website of thrv