How Would You Beat Coronavirus Using Jobs-to-be-Done? - a podcast by thrv

In this episode, during a pandemic, we look at how you can use JTBD to beat the coronavirus. We usually focus on a company as a competitor, but we wanted to ask the question, "can JTBD be useful for companies during a pandemic?" JTBD is based on the premise that your customer's JTBD is stable, but the coronavirus has caused extensive changes to markets in just a few weeks. We explore how you can use JTBD to adjust your product strategy to respond to rapid market changes. 

? Download our JTBD Cheat Sheet for free here: 
https://welcome.thrv.com/learn-jobs-to-be-done

Key moments from today's topic on how you would beat Coronavirus with Jobs-to-be-Done:

00:00 Jay Haynes and Jared Ranere give an overview of how the pandemic has effected product strategy development and how JTBD theory can help.

04:31 Jay and Jared analyze airlines as an example of JTBD theory.

10:26 Jay expands the discussion to the hospitality industry with restaurants and AirBnb.

12:44 Jay and Jared talk about how various companies could expand their market to better accommodate a post-covid world.  

19:20 Jay and Jared discuss how even in bleak situations there are always needs to fill.

Be sure to subscribe to learn more about JTBD! 

Website: https://www.thrv.com/
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran

Further episodes of How Would You Beat?

Further podcasts by thrv

Website of thrv