How would you beat Slack Using Jobs-to-be-Done? - a podcast by thrv
from 2020-03-17T11:00
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Slack. Slack is an example of an extremely successful and fast-growing company that is now a fierce public competitor. We use JTBD to explore how to beat this leader in business communications.
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https://welcome.thrv.com/learn-jobs-to-be-done
Key moments from today's topic on how you would beat Slack with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere review the market share of Slack, why it appeals to its users and its competition.
02:49 Jay and Jared discuss the product strategy of Slack.
09:25 Jay and Jared talk about finding the right customer to target.
16:00 Jay and Jared cover why Slack was successful in the first place.
23:47 Jay and Jared summarize how to beat Slack by using Jobs-to-be-Done theory
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Website: https://www.thrv.com/
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Follow Jared Ranere on Twitter: https://twitter.com/jaredran
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