How would you beat Slack Using Jobs-to-be-Done? - a podcast by thrv

from 2020-03-17T11:00

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In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Slack. Slack is an example of an extremely successful and fast-growing company that is now a fierce public competitor. We use JTBD to explore how to beat this leader in business communications. 

? Download our JTBD Cheat Sheet for free here: 
https://welcome.thrv.com/learn-jobs-to-be-done

Key moments from today's topic on how you would beat Slack with Jobs-to-be-Done:

00:00 Jay Haynes and Jared Ranere review the market share of Slack, why it appeals to its users and its competition.

02:49 Jay and Jared discuss the product strategy of Slack. 

09:25 Jay and Jared talk about finding the right customer to target.

16:00 Jay and Jared cover why Slack was successful in the first place.

23:47 Jay and Jared summarize how to beat Slack by using Jobs-to-be-Done theory

Be sure to subscribe to learn more about JTBD! 

Website: https://www.thrv.com/
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran

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