E16: What is the dark funnel and how to bring insight to action with Latane Conant, CMO at 6sense - a podcast by desiree daniels

In this episode we discuss what the concept of the "dark funnel" is and how majority of the buyer's journey takes place anonymously online and how to convert these insights into action. We also discuss that these insight driven marketing strategies are just good marketing, calling BS on ABM. 

Further episodes of Humanize What You Buy

Further podcasts by desiree daniels

Website of desiree daniels