E9: Personas, what you probably aren't doing but need to with Ardath Albee, CEO of Marketing Interactions. - a podcast by desiree daniels

In this episode, CEO & B2B Marketing Strategist, Ardath Albee discusses her unique approach to creating well-rounded personas. We also discuss tips and tricks for what a persona should include and how to avoid common pitfalls for the ultimate content experience. 

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