#7: The Rich Is in the Niche - a podcast by Heather Joy Hubbard: Speaker, Attorney, Coach, Changemaker

On today’s episode, I’m talking all about niching. If you’re ready to increase your rates, grow your business, or better position yourself for an in-house job, then this is an episode you need to listen to.  

IN THIS EPISODE YOU WILL LEARN: 

• What does “the rich is in the niche” really mean and why does it matter so much? 
• The reasons why attorneys resist the concept of niching down 
• If you are trying to please everyone, you won’t please anyone 
• The differences between substantive and marketing niches 
• The ways to position yourself as an expert and build credibility in your substantive niche 
• Why you’re not really memorable if you only market yourself as a general litigator or attorney 
• Ways to start niching today even if you've not done it in the past   

 

And much more!  

Get full show notes and more information here: http://www.hustleandflowpodcast.com/7

Further episodes of Hustle

Further podcasts by Heather Joy Hubbard: Speaker, Attorney, Coach, Changemaker

Website of Heather Joy Hubbard: Speaker, Attorney, Coach, Changemaker