Raina Penchansky: CEO of Digital Brand Architects (DBA) - a podcast by Yola Robert

After several years of working at Coach, Raina Penchansky co-founded Digital Brand Architects (DBA) to build brands and media empires around influencers. Raina shares how she went from a college dropout to a CEO of an UTA acquired company along with tips on how society can help grow the economy of wealth for women.

 DBA is the industry leader in the influencer management and marketing landscape representing a world-class portfolio of diverse social media-oriented personalities, creators, and publishers. DBA continues to move digital culture forward by focusing on top-level content, storytelling, native advertising, and brand development. The company's roster includes 140 of the most prominent social media influencers. In 2015, DBA launched Digital Brand Products (DBP) to empower its talent and other digital-native properties in developing, manufacturing, and selling their own merchandise. Additionally, DBA launched Dear Media (DM), a podcast studio with a focus on bringing women, their stories and their narratives to the forefront of conversation. In 2017 DBA was named one of Ad Age’s Best Places to Work. d

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