IAMN #076: Promoting Old Music When New Music Is a While Away from 2022-12-23T13:00:23

Merry Christmas and a Happy New Year!

This will be the last episode before the Christmas break. See you in 2023.

In episode #075 of IAMN: I am Northbound, Jayson wants to show you ...

IAMN #074: Creating All Your Weekly Content in Two Hours from 2022-12-16T13:00:17

In episode #074 of IAMN: I am Northbound, Jayson wants to show you an episode from the IAMN Inner Circle. In this episode, he will show you how you can create a week’s worth of fantastic social ...

#073: Don’t Chase Happiness, There’s Something Better from 2022-12-02T13:00:55

In episode #073 of IAMN: I am Northbound, Jayson wants to show you a consulting call he did with an artist in which they discussed chasing happiness. Most artists will chase happiness, but this ...

IAMN #072: Hooking Up Electrical Impulses to Rat’s Brains from 2022-11-25T13:00:10

In episode #072 of IAMN: I am Northbound, Jayson wants to introduce you to the best behavioural driver for your content: Curiosity. Creating content that aims to stoke curiosity is what will res...

IAMN #071: Nitty Gritty Facebook:Instagram Ad Music Marketing Strategies from 2022-10-28T13:00:06

In episode #71 of IAMN: I am Northbound, Jayson shows you a consulting call with an artist that wanted specific advice on advertising strategy. Many music artists don’t see results on their paid...

IAMN #070: Content Won’t Catch On Without a Hook from 2022-10-21T13:00:24

In episode #70 of IAMN: I am Northbound, Jayson wants to show you a talk he did in the IAMN Inner Circle on effectively gaining attention. Most of the time, content creators fail because they ar...

IAMN #069: Instagram Content Strategy Made Easy from 2022-10-14T13:00:34

In episode #69 of IAMN: I am Northbound, Jayson answers a question he received from a music artist that asked for the best Instagram strategy for 2022. Instagram has found it difficult to find t...

IAMN #068: Using Trending Audio When You Want People to Listen to Yours from 2022-10-07T13:00:40

In episode #68 of IAMN: I am Northbound, Jayson shows a consulting call on which using trending audio was brought up. On top of that, we discussed different ways to tell your Story through your ...

IAMN #067: Attribution Modelling Through Dark Socials from 2022-09-30T14:01

In episode #67 of IAMN: I am Northbound, Jayson wants to let you inside the IAMN Inner Circle, to show you an episode he did a while back on attribution through dark socials. This episode is qui...

IAMN #066: Monetising Music in ‘22 from 2022-09-23T14:00:58

In episode #66 of IAMN: I am Northbound, Jayson wants to talk about the ever-elusive question, “How do you make money from music these days?”. You may not want to hear the first answer, but ther...

IAMN #065: Promoting Music With Subject Matter You’d Rather Not Talk About from 2022-09-16T14:00:18

In episode #65 of IAMN: I am Northbound, Jayson wants to show you another great consulting call he was on recently with an artist who finds it difficult to discuss subject matter. Discussing the...

IAMN #064: How to Easily Move Listeners to True Fandom from 2022-09-09T14:00:38

In episode #064 of IAMN: I am Northbound, Jayson wants to show you an exclusive presentation he did from the IAMN Inner Circle. This presentation dives deep into content strategy and how you can...

IAMN #063: Growing Audiences When You Are Busy In The Studio from 2022-09-02T14:01

In episode #063 of IAMN: I am Northbound, Jayson answers the submitted question, “How do you promote your music when you are always busy in the studio?”. The bad news is that you need to put mor...

IAMN #062: Marketing Music Through Paid Advertisements from 2022-08-26T14:00:16

In episode #62 of IAMN: I am Northbound, Jayson is back to show you a consulting call he did with a music artist. Some fantastic things were discussed about advertising music through paid advert...

#61: Subconscious Psychological Gatekeepers & Making Music Marketing More Introvert Friendly from 2022-03-01T07:48:28

Enjoy!

I'll be back in the studio soon. 

Jayson

IAMN #61: Subconscious Psychological Gatekeepers & Making Music Marketing More Introvert Friendly from 2022-03-01T07:48:28

Enjoy!

I'll be back in the studio soon. 

Jayson

#60: Listeners Won't Listen Without an Intentional Staircase from 2022-02-17T22:00

Have you ever tried to release new content (music, video, content etc) and no one really cares? Well, in today's episode of IAMN: I am Northbound, I am going to tell you why that is, and how you...

IAMN #60: Listeners Won't Listen Without an Intentional Staircase from 2022-02-17T22:00

Have you ever tried to release new content (music, video, content etc) and no one really cares? Well, in today's episode of IAMN: I am Northbound, I am going to tell you why that is, and how you...

IAMN #59: What is Working For Music Artists in 2022? from 2022-02-10T22:00

Join me in the car again for a rapid-fire discussion on what is working for music artists trying to grow their audiences in 2022. I go through all of the platforms that are worth (and not worth)...

#59: What is Working For Music Artists in 2022? from 2022-02-10T22:00

Join me in the car again for a rapid-fire discussion on what is working for music artists trying to grow their audiences in 2022. I go through all of the platforms that are worth (and not worth)...

#58: Don't Expect That Getting Results Will Be a Sexy Thing from 2022-01-28T04:12:06

I work with a lot of music artists, and when they run into issues, it can usually be solved by returning back to their marketing foundation and correcting issues there. It's never in Spotify pla...

IAMN #57: When Promoting Your Music Goes Wrong from 2021-09-10T03:22:42

In episode #57 of IAMN: I am Northbound, Jayson wants to break down a recent video that went viral on Tik Tok of a music artist promoting their music the wrong way. This video frustrated a lot o...

IAMN #56: Building 'Dem Content Pillars from 2021-08-24T06:55:30

In episode #56 of IAMN: I am Northbound, Jayson wants to tell you how to create and establish solid content pillars for your online presence. If you can do this, you'll build connection in your ...

IAMN #55: Talkin' 'Bout Cognitive Processing Fluency from 2021-08-05T04:33:23

In episode #55 of IAMN: I am Northbound, Jayson wants to introduce you to the concept of cognitive processing fluency. If you can implement this into your creative process, your messages will be...

IAMN #54: Noise Is Now a Thing of the Past from 2021-06-13T20:00

In episode #54 of IAMN: I am Northbound, Jayson wants to tell you how you can use his new strategies to make sure that you find your true Motivation -- the message behind your creative vision. I...

IAMN #53: I Bought a Ton of Spotify Playlist Courses So You Don't Have To from 2021-05-31T11:00

In episode #53 of IAMN: I am Northbound, Jayson is back and ready to tell every music artist why they should avoid focusing their marketing and promotion efforts on Spotify playlist strategies. ...

IAMN #??: No Episode from 2021-04-19T06:08:32

Shhh... Nothing to see here. 🤫

No Episode from 2021-04-19T06:08:32

Shhh... Nothing to see here. ?

IAMN Showcase: Thinking Outside of the Box with Liz Manchenn from 2020-07-05T17:00

In this episode of the IAMN: I am Northbound Showcase, Jayson sits down with Liz Manchenn to talk about how music artists can expand the creative vision outside of their music. How can you find ...

I'm back with a big announcement! from 2020-07-01T17:00

I've been AWOL. Sorry! In this short little podcast, I want to tell you where I've been, but also tell you some huuuge news that you should be excited about.



Regularly schedule...

IAMN Showcase: Creating 'Song Experiences' with Sarah Tilghman from 2020-05-25T12:00

In this episode of the IAMN: I am Northbound Showcase, Jayson sits down with Sarah Tilghman to discuss how to create experiences around music, to allow songs to stand out from the online noise a...

IAMN #52: Answering (a ton of) Questions About Facebook Ads from 2020-05-20T12:00

In episode #52 of IAMN: I am Northbound, Jayson talks a little about the overwhelming response he received to his offer to work with music artists. He also answers a ton of questions that were a...

IAMN #51: The Reason You Won't Reach Your Music Goals from 2020-05-06T12:00

In episode #51 of IAMN: I am Northbound, Jayson talks about the current changes coming to ListenPages and also loses his mind a little. Also, he dives deep into the reason why you won't reach yo...

IAMN Showcase: Adapting to an Ever-Changing Music Industry with Trenton Woodley (Hands Like Houses) from 2020-05-04T12:00

In the first ever episode of the IAMN: I am Northbound Showcase, Jayson sits down with Trenton Woodley to discuss how he and his band have adapted to an ever-changing music industry. ⁣⁣

⁣...

IAMN #50: Make CPMs Your Best Friend from 2020-04-29T12:00

In episode #50 of IAMN: I am Northbound, Jayson talks not only about the big 5-0 milestone... but also the other massive milestone we hit this week. 

Also, he dives deep into a Tik T...

IAMN #49: You Are You (Whether You Like It or Not) from 2020-04-22T12:00

In episode #49 of IAMN: I am Northbound, Jayson talks a little about the brand new free workshop (mini-course, crash course, whatever) he made for you to help you level-up your livestreams and e...

Happy Easter! from 2020-04-12T20:00

Jayson's got a just short message to give you today -- to enjoy your Easter weekend and also tell you about something exciting that is coming in the next week. For free. To help you monetise you...

IAMN #48: Facebook Ads Won't Work (Yet) from 2020-04-07T06:23:12

In episode #48 of IAMN: I am Northbound, Jayson talks about a common mistake he sees (on a daily basis) from music artists asking for advice: Thinking that throwing money at Facebook Ads is goin...

IAMN #47: Another Quarantine Episode from 2020-03-29T23:38:04

In episode #47 of IAMN: I am Northbound, Jayson provides you with the last thing you need -- another quarantine special. Look, everyone's doing it. And it's not about jumping on a trend. Several...

IAMN #46 - The Key to Everything from 2020-03-15T19:00

In episode #46 of IAMN: I am Northbound, Jayson dives into the 'Key to Everything' -- your Motivation -- and why that is so important to you as a music artist. In fact, if you can refine your mo...

IAMN #45: Getting Music Heard at Coachella from 2020-03-08T19:00

In episode #46 of IAMN: I am Northbound, Jayson dives deep into one of his harebrained schemes for getting music heard at large music festivals, without actually performing there. If you are a r...

LIVE S02E01 - Reigniting the Flame, Incorrectly Seeking Motivation & Avoiding Tik Tok Lameness from 2020-03-05T04:01:43

Live with Jayson John Evans is back for a second season!



I figured that I'd put the episodes here, rather than try to separate them into another podcast. More content is better...

IAMN #44: Haters from 2020-03-01T19:00

In episode #44 of IAMN: I am Northbound, Jayson dives deep into online haters and how you can go about managing any negative comments you receive. Should you always delete them as soon as you se...

IAMN #43: Watch Me Fix Your Social Media & Online Presence from 2020-02-23T19:00

In episode #43 of IAMN: I am Northbound, Jayson invites you to come and watch the first episode of 'Bandaid' -- a new show in which he helps you refine your music marketing! The first episode (a...

IAMN #42: How to Steal Listeners From The World's Biggest Music Artists from 2020-02-16T19:00

In episode #42 of IAMN: I am Northbound, Jayson breaks down the incredibly outside-of-the-box thinking of Sarah Tilghman, a fellow member of the IAMN community, for her brand new single release....

IAMN #41: How To Create An Endless Supply of Fan-Building Content from 2020-02-09T19:00

In episode #41 of IAMN: I am Northbound, Jayson shows you how you can create an endless supply of connection-building content to grow your audience and market your music in the right way and how...

IAMN #40: "Why Aren't You Like Me?" from 2020-01-26T19:00

In episode #40 of IAMN: I am Northbound, Jayson talks about why all of your decisions should be made knowing that your listener will unconsciously think of themselves and also why you should be put...

IAMN #39: Scientifically Proven Ways to Persuade from 2020-01-19T19:00

In episode #39 of IAMN: I am Northbound, Jayson talks about three scientifically proven methods that you can use to get your message heard, separate yourself from all of the other music artists ...

IAMN #38: One Single Sentence Brings a Passionate Global Following from 2020-01-12T19:00

In episode #38 of IAMN: I am Northbound, Jayson dives into one single sentence that contains the five things you need to build a truly committed following. The world's biggest leaders are using ...

IAMN #37: Five Books I Read in 2019 that You Should Read in 2020 from 2020-01-05T19:00

In episode #37 of IAMN: I am Northbound, Jayson lists the five books he read in 2019 that he thinks you'd benefit a ton from reading in 2020. In this episode, he gives a brief overview of what e...

IAMN #36: The Five Universal Principles for Gettin' Things Done from 2019-12-29T19:00

In episode #36 of IAMN: I am Northbound, Jayson dives into the five principles he sees recur throughout all of the books he reads. If you are able to stick to them, these five universal rules fo...

IAMN #35: Where Are You Directing Your Audience? from 2019-12-22T19:00

In episode #34 of IAMN: I am Northbound, Jayson talks wants to ask you the question: "Where are you directing your audience?" As a music artist, you should always be moving your audience toward ...

IAMN #34: Bring More People to Your Live Shows by Caring from 2019-12-15T19:00

In episode #34 of IAMN: I am Northbound, Jayson talks about why you should pay attention to the individual lives of your listeners -- and how Taylor Swift is using this same strategy to dominate...

IAMN #33: Your Current Location = Easy New Fans from 2019-12-08T19:00

In this episode of I am Northbound, Jayson discusses a recent real-world example of using your location to your advantage when advertising your music. This super-powerful, yet seemingly importan...

IAMN #32: It Might Look Like People Aren't Listening, But They Are from 2019-11-17T19:00

In episode #31 of IAMN: I am Northbound, Jayson talks about why you should always continue creating and releasing content, even if it may seem like no one is paying attention to it yet. No comme...

IAMN #31: How to Navigate a Drop In Engagement (Should You Start All Over Again?) from 2019-11-09T19:00

In episode #31 of IAMN: I am Northbound, Jayson welcomes a very special guest, Monica Strut, on the show.

They talk about rebranding yourself as a music artist, the challenges...

IAMN #30: Things All Music Artists Should Be Doing Daily from 2019-11-03T19:00

In episode #30 of IAMN: I am Northbound, Jayson talks about;

Some changes to the podcast format, the things all music artists should be doing daily & a few updates on ListenPages.

IAMN #29: It's Summer in Spring from 2019-10-27T19:00

In episode #29 of IAMN: I am Northbound, Jayson talks about;⁣

⁣

Staying True to Your Vision, Why You Should Stop Trying to Sell Your Music and How to Generate True Fans Through Rep...

IAMN EXTRA: How to Engineer a Viral Challenge on Tik Tok from 2019-10-24T00:43:50

Last weeks episode ran late, so I'm giving this segment exclusively as an IAMN Extra for you (because you're an amazing podcast legendary person). 

This is essentially the same metho...

IAMN #28: Gorilla Marketing from 2019-10-20T19:00

In episode #28 of IAMN: I am Northbound, Jayson talks about;⁣

Why You Don't Need a Record Label and Two Lessons from bbno$ and y2k; Why your Songs Should be Immediately Interesting and Ho...

IAMN #27: I'm Back, Baby! from 2019-10-13T19:00

In episode #27 of IAMN: I am Northbound, Jayson talks about;

How to Get People Listening to Your Music, a Clip from the iSingMag Interview and How to Stop Spinning Your Wheels.

Ful...

IAMN #26: Another Simpsons Clip Show from 2019-10-06T19:00

In episode #26 of IAMN: I am Northbound, Jayson (who is still on holidays) takes you on a journey through the three most popular segments of 2019 (so far);

How to Rise Up in the New Gig E...

IAMN EXTRA: Treat Every Listener With Unconditional Respect from 2019-10-02T20:00

In this bonus, podcast-exclusive episode of IAMN, Jayson gives you exclusive access to the upcoming audiobook of 'The 4D Songwriter: How to Dominate the New Music Industry'. 

You'll ...

IAMN #25: A.W.O.L. from 2019-09-29T20:00

In episode #25 of IAMN: I am Northbound, Jayson (who is on holidays) takes you on a journey through memory lane by revisiting three popular segments from earlier this year;

Why you should...

IAMN #24: Welcome to Mythbusters from 2019-09-22T20:00

In episode #24 of IAMN: I am Northbound, Jayson talks about; 

How you can get your music reviewed in press publications, an amazing opportunity in a strange genre and how you can use...

IAMN EXTRA: My 4 Biggest Instagram Mistakes from 2019-09-18T20:00

In this bonus, podcast-exclusive episode of IAMN, Jayson breaks down the four biggest mistakes he's made in growing his Instagram account and lets you know how you can make sure you avoid making...

IAMN #23: The Michael Jordan Special from 2019-09-15T20:00

In episode #23 of IAMN: I am Northbound, Jayson talks about;

Why most music industry books aren't worth reading, the perfect Instagram bio and if you are really making progress toward you...

IAMN #22: ListenPages is Here! from 2019-09-08T20:00

In episode #22 of IAMN: I am Northbound, Jayson talks about;

Instagram being a flaming dumpster fire, your free ListenPages account and a new music industry scam that you need to watch ou...

IAMN #21: The Podcast Opportunity from 2019-09-01T20:00

In episode #21 of IAMN: I am Northbound, Jayson talks about;

Why podcasts are an incredible opportunity for music artists that most are overlooking and how to find your unique...

IAMN #20: Lights Out! from 2019-08-25T20:00

In episode #20 of IAMN: I am Northbound, Jayson talks about;

How to take advantage of an Instagram Stories hashtag hack.

How to get 'free exposure' by leveraging commen...

IAMN #19: Electrocuted from 2019-08-17T23:00

In episode #19 of IAMN: I am Northbound, Jayson talks about;

Bebe Rexha being 'too old to be sexy'.

Why managers and record labels probably aren't writing back.

Whether you ...

IAMN #18: ESPN 8: The Ocho from 2019-08-11T00:00

In episode #18 of IAMN: I am Northbound, Jayson talks about;

• How to promote music in a town with no music scene.
• How nothing (other than you) can stop your mu...
  Listen

IAMN #17: Industry Killer from 2019-08-04T12:00

THE 4D SONGWRITER IS HERE.

Get your copy at the4dsongwriter.com. 

In episode #17 of IAMN: I am Northbound, Jayson talks about;

Advic...

IAMN #16: Celebrations from 2019-07-27T17:00

THE 4D SONGWRITER IS HERE.

Get your copy at the4dsongwriter.com. 

In this episode, Jayson talks about the new Facebook comment algorithm changes and how you can ...

Why aren't people listening to my music? from 2019-06-12T02:00

Are you wanting more people to listen to your music? Are you always feeling as though you have to force people to check out your tracks? Then make sure you don't miss this weeks episode of IAMN:...

IAMN #15: Why aren't people listening to my music? from 2019-06-12T02:00

Are you wanting more people to listen to your music? Are you always feeling as though you have to force people to check out your tracks? Then make sure you don't miss this weeks episode of IAMN:...

Billie Eilish Liking The Office Can Help Your Music Career? from 2019-06-05T14:00

Do you want more people to listen to your music? Are you looking for more fans in 2019? Then make sure you don't miss this weeks episode of IAMN: I Am Northbound.??

This week, I tell ...

IAMN #14: Billie Eilish Liking The Office Can Help Your Music Career⁣ from 2019-06-05T12:00

Do you want more people to listen to your music? Are you looking for more fans in 2019? Then make sure you don't miss this weeks episode of IAMN: I Am Northbound.⁣⠀

This week, I tell you ...

The Formula For Success In The Music Industry from 2019-05-20T12:00

The Formula For Success In The Music Industry

On today's episode, I'm giving you a little insight into one of the presentations I do at my workshops.&...

IAMN #13: The Formula For Success In The Music Industry from 2019-05-20T12:00

The Formula For Success In The Music Industry

On today's episode, I'm giving you a little insight into one of the presentations I do at my workshops.  Listen

The Results Are In: What Works Best on Instagram in 2019 from 2019-05-06T12:00

Today I go through a report by Mention.com that shows exactly what is working best on Instagram in 2019.

They tested over 110 million posts to see what works best--How...

IAMN #12: What Works Best on Instagram in 2019 from 2019-05-06T12:00

Today I go through a report by Mention.com that shows exactly what is working best on Instagram in 2019.

They tested over 110 million posts to see what works best--How many ha...

Why You Should Pay Attention to Taylor Swift (Vol. 1) from 2019-04-29T12:00

If you want to succeed in the music industry, keep your eye on Taylor Swift.



She's constantly testing the music industry to find new ways to break through the noise--

IAMN #11: Why You Should Pay Attention to Taylor Swift (Vol. 1) from 2019-04-29T12:00

If you want to succeed in the music industry, keep your eye on Taylor Swift.

She's constantly testing the music industry to find new ways to break through the noise--

And in thi...

Is Digital Karaoke the Answer? from 2019-04-15T08:55:15

Twitch.tv is known for gaming, but is 'Twitch Sings', their new online live karaoke game, worth looking into?

Original Article:  Listen

IAMN #10: Is Digital Karaoke the Answer? from 2019-04-15T08:55:15

Twitch.tv is known for gaming, but is 'Twitch Sings', their new online live karaoke game, worth looking into?

Original Article:  Listen

Should You Listen to Gary Vee? from 2019-04-03T14:50:53

Gary Vaynerchuk has been releasing a lot of content about the music industry, but should you take his advice on board?

Is he bringing invaluable business advice to the music industry,...

IAMN #09: Should You Listen to Gary Vee? from 2019-04-03T14:50:53

Gary Vaynerchuk has been releasing a lot of content about the music industry, but should you take his advice on board?

Is he bringing invaluable business advice to the music industry, or ...

Don't Buy Facebook Ads from 2019-03-27T04:39:28

I want you to not buy Facebook Ads (yet), no matter what anyone is trying to sell you.

I'm looking for beta testers for my revolutionary music marketing software!<...