Fuel for Thought - Episode 8: The Impact of Multi-cultural Consumers - a podcast by IHS Markit

The impact of the multi-cultural consumer on the US automotive industry is increasing in surprising ways. This influence goes beyond sales, to marketing efforts, dealer engagement, technology adoption and segment preferences. Join us to gain a better understanding of the drivers within this key and growing market to help shape your strategies to best serve the growing multi-cultural consumer.

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