Marketing leather to the consumer – Real Leather, Stay Different - a podcast by International Leather Maker (ILM)

Stephen Sothmann, President of the Leather and Hide Council of America and Tim Lewis, Business Director of creative, marketing and PR specialists, gt&i discuss what’s behind the Real Leather, Stay Different marketing campaign to promote leather as a material to consumers in ILM’s latest ‘View from the Top’ podcast.

Further episodes of ILM View From The Top Podcast Series

Further podcasts by International Leather Maker (ILM)

Website of International Leather Maker (ILM)