Was AF Chai Chee's Marketing Bad Or Secretly Genius? (ft. Kezia Tan) | IMO Ep.109 - a podcast by Alastair Pang

from 2022-08-09T12:00:47

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AF Chai Chee was recently under the spotlight for their marketing strategy on TikTok. But is it really that bad or immoral? Listen as we discuss our initial impressions of their TikTok videos, and the impact of such a strategy on both their brand and society.