#040 Generating CLTV with Obega Beauty - a podcast by Rony Hay
from 2020-12-28T21:30
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Today’s conversation focuses on a business called Obega Beauty: a drop shipping company that sells support bras for women.
In this episode, Rony, Kevin and I touch on topics around:
- Whether or not drop shipping is dead & how to do it right
- What business owners need to know about testing ads
- The dangers of being a one product company and not focusing on CLTV
- Why you can never just “set it and forget it” with ad spend (or your business)
- How Klout approached scale and growth for this business and the lessons we learned from the engagement
Further episodes of Impact Marketer
Further podcasts by Rony Hay
Website of Rony Hay