#041 From Wholesale to D2C with Style Reform - a podcast by Rony Hay

Style reform is a small but mighty, woman owned, athliesure brand. They've been around for a few years, and we brought them on board in Klout about 90 days ago.

 

The interesting business case with Style Reform is that they are a wholesaler pivoting to D2C and that's where our paid ads strategy is focused.

 

In this episode, Rony, Kevin and I talk about:

- How we got started with Style Reform and some unique aspects of their onboarding

- How a post by JLo happen and its effects on the business

- The Difference between Sales and Marketing

- Bidding strategies: Lowest costs vs Cost Cap campaigns

- Moving from Wholesale to D2C

- Lessons Learned for Klout

Further episodes of Impact Marketer

Further podcasts by Rony Hay

Website of Rony Hay