S2 - EP 1 Guest: Serena Rees MBE Founder of Agent Provocateur&Les Girls Les Boys - a podcast by Neil Moodie

My guest on this episode is Serena Rees MBE.
Serena grew up in Central London working various jobs, and in 1994, tired of seeing women dressed in drab undergarments - came up with the idea to start a lingerie store in partnership with her then husband Joe Corré, son of Vivienne Westwood. That store was Agent Provocateur. The first shop was on Broadwick Street in Soho London.Agent Provocateur grew into a brand spanning into 13 different countries with over 30 stores. Following Serena&Joe’s divorce the company was sold in 2007.
Since then Serena started Cocomaya, a bakery and chocolatier with several branches in London, which eventually closed, and in May 2017 she founded Les Girls Les Boys, a men’s, women’s and unisex underwear meets street wear label.I met Serena in her London home to chat about her recent new venture.

Check out Les Girls Les Boys on their website: https://lesgirlslesboys.com//

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