Podcasts by In-Ear Insights from Trust Insights
We help marketers get better results from their marketing data.
Further podcasts by Trust Insights
Podcast on the topic Marketing
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In-Ear Insights: Quality, Quantity, Productivity, and Generative AI from 2023-12-13T09:51:37
In this week’s In-Ear Insights, Katie and Chris debate the importance of quality work vs. quantity work, measuring employee productivity, and how generative AI may impact the way you think ab...
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In-Ear Insights: Can Generative AI Replace the CEO? from 2023-12-06T09:14:19
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris delve into the intriguing topic of artificial intelligence in leadership roles, specifically discussing whether gener...
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In-Ear Insights: Social Media Marketing Basics for Food&Beverage from 2023-11-29T09:51:51
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss social media marketing and rebuilding a restaurant’s social media presence. They focus on establishing ...
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In-Ear Insights: Generative AI Business Continuity Planning from 2023-11-20T15:08:46
In this early episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI business continuity, the recent drama at OpenAI and what it means for businesses relying ...
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In-Ear Insights: Custom GPT&Software Development Best Practices from 2023-11-15T09:02:31
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Custom GPT setup, the pros and cons of using AI chatbots like ChatGPT to automate content creation, and best ...
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In-Ear Insights: Add AI To Everything? CEO AI Strategy from 2023-11-08T09:35:46
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss CEO AI strategy and whether businesses should add AI to everything just because it’s trendy. They expla...
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In-Ear Insights: Predictive Analytics, Productivity, and Management from 2023-11-01T09:43:19
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to better manage people and marketing through frameworks, predictive analytics, and anticipation. We talk...
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In-Ear Insights: CMO Survey, AI, and 2024 Marketing Budgets from 2023-10-25T08:37:51
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the peculiar budget cuts that CMOs are making for 2024 marketing budgets and how it will impact marketing tea...
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In-Ear Insights: Changing Your MarTech Stack from 2023-10-18T08:42:09
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss changing your MarTech stack and how to thoughtfully add new marketing technology to your existing tech stack....
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In-Ear Insights: MarketingProfs B2B Forum 2023 Takeaways from 2023-10-10T09:45:53
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing...
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In-Ear Insights: How to Vet and Hire an Analytics Agency or Employee from 2023-09-27T10:06:22
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to vet and hire the right analytics expert or analytics agency for your business. We cover the importance...
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In-Ear Insights: Generative AI and the Future of Work from 2023-09-20T09:53:19
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI on businesses, especially hourly businesses like agencies. They explore the probl...
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In-Ear Insights: Who Owns Your Data? from 2023-09-13T08:22:28
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the important issue of who owns your data. They talk about why companies need to be aware of who has access t...
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In-Ear Insights: The C-Suite Guide to Generative AI from 2023-09-06T11:05:02
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris provide a guide to generative AI for the C-Suite and discuss how CEOs should approach understanding and using large l...
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In-Ear Insights: Gender Bias and Fairness in Generative AI from 2023-08-30T10:42:29
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to mitigate gender bias in AI systems by assessing risk, implementing human review processes, and buildin...
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In-Ear Insights: Analytics Use Cases for Large Language Models from 2023-08-23T08:02:56
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to leverage large language models like ChatGPT with your business analytics data. We talk through real ex...
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In-Ear Insights: How To Use Generative AI For Competitive Analysis from 2023-08-16T07:49:11
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how large language models with perfect memory can assist with competitive analysis. They explain how these to...
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In-Ear Insights: Which AI Tool Should I Be Using? from 2023-08-09T08:10:02
In this episode of In-Ear Insights, Katie and Chris discuss how to pick the right AI tools, answering the common question, “Which AI tool should I be using?” We explain starting with th...
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In-Ear Insights: Marketing AI Conference 2023 In Review from 2023-08-02T08:44:24
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss takeaways from the recent Marketing AI Conference, MAICON 2023. We talk about the growth of the event, Chris&...
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In-Ear Insights: Is ChatGPT Getting Dumber? from 2023-07-26T09:50:57
Since its release in November 2022, ChatGPT has been lauded as a groundbreaking AI chatbot. However, recent research indicates its capabilities may be declining over time. In this episode of the Tr...
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In-Ear Insights: Workplace Communication and Productivity from 2023-07-19T10:40:14
In this episode of In-Ear Insights, the Trust Insights podcast, Katie Robbert and Christopher Penn tackle a common workplace challenge – how to keep teams focused on priorities instead of get...
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In-Ear Insights: What is Threads by Meta? from 2023-07-12T09:29:06
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the latest buzz in the social media marketing sphere: Threads. Threads is a Twitter clone built on the Instag...
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In-Ear Insights: Limitations of Data Science Skills from 2023-06-28T09:56
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the limitations of data science skills. They explore the various aspects of data science and what it truly me...
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In-Ear Insights: How to Market Boring Products from 2023-06-21T09:47:36
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenge of marketing products and services that are considered boring or mundane. They emphasize the im...
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In-Ear Insights: Buy Or Build Marketing Technology? from 2023-06-14T09:32:24
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the age-old question of whether to buy or build marketing technology. They explore various aspects of this de...
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In-Ear Insights: In-Ear Insights: What Qualifies Someone As An Expert? from 2023-06-07T09:49:31
In this week’s In-Ear Insights, Katie and Chris discuss the six dimensions of expertise, and what constitutes someone being an expert or not. Learn what the 6 dimensions are and whether or no...
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In-Ear Insights: Tiktok and Marketing Mix Modeling from 2023-05-31T12:19:12
In this week’s In-Ear Insights, Katie and Chris review marketing mix modeling, media mixed modeling, and whether Tiktok’s Marketing Mix Modeling study has any insights marketers can lea...
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In-Ear Insights: Three Necessities for a New Business from 2023-05-24T08:28:53
In this week’s In-Ear Insights, Katie and Chris explore the three necessities for starting a new business. What three things, if you had to start over from scratch, would you need to make you...
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In-Ear Insights: Will AI Make Us Lazy and Stupid? from 2023-05-17T08:49:13
In this week’s In-Ear Insights, Katie and Chris discuss a thought-provoking question raised during a recent talk: Will AI Make Us Lazy and Stupid? Is there a genuine risk with the use of AI? ...
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In-Ear Insights: What is Social Scheduling Software? from 2023-05-10T09:09:42
In this week’s In-Ear Insights, Katie and Chris talk social scheduling software. What is social media scheduling software, how is it different than social media management software, and what ...
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In-Ear Insights: What Is B2B Influencer Marketing? from 2023-05-03T09:15:12
In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss B2B influencer marketing, which is becoming more prominent in the B2B marketing space. B2B influencer marketing is a...
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In-Ear Insights: What Is A Large Language Model? from 2023-04-26T10:50:51
In this week’s In-Ear Insights, Katie and Chris answer the big question that people are afraid to ask for fear of looking silly: what IS a large language model? Learn what an LLM is, why LLMs...
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In-Ear Insights: AI Will Take Your Job from 2023-04-19T10:38:12
In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss the impact of artificial intelligence (AI) on jobs. They explore whether generative AI will take over jobs, especial...
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In-Ear Insights: What is Generative AI? from 2023-04-12T11:01:29
In this week’s In-Ear Insights, Katie and Chris discuss generative AI, one of the three major branches of artificial intelligence. This includes tools like ChatGPT, Google Bard, and Microsoft...
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In-Ear Insights: What is Marketing Mix Modeling? from 2023-04-05T11:06:36
In this week’s In-Ear Insights, Katie and Chris talk through marketing mix modeling. What is marketing mix modeling? Why should we care about it? How does it work? You’ll learn the diff...
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In-Ear Insights: How To Improve Prompt Engineering With the Software Development Lifecycle from 2023-03-22T11:11:01
In this week’s In-Ear Insights, Katie and Chris talk through how to improve your prompt engineering for large language models like ChatGPT, GPT-4, and other services through the use of the so...
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In-Ear Insights: Third Party Relationship Management from 2023-02-08T13:52:27
In this week’s In-Ear Insights, Katie and Chris talk vendor and partner management, aka third party relationship management. What is it? How do you choose vendors and partners who fit your re...
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In-Ear Insights: Secrets of the C-Suite from 2023-01-04T13:25:33
In this week’s In-Ear Insights podcast episode, Katie and Chris talk about one of the secrets of the C-Suite, based on a recent LinkedIn article. What does one set of executives do to be more...
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{PODCAST} In-Ear Insights: How Important Is Accuracy? from 2022-11-30T09:11:36
In this week’s In-Ear Insights, Katie and Chris tackle how to present analytics and data to stakeholders in a world where opinion and emotion increasingly triumphs over data and basic facts. ...
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{PODCAST} In-Ear Insights: What Should My Salary Be? from 2022-11-23T09:37:20
In this episode of In-Ear Insights, Katie and Chris answer one of the most common questions for jobseekers: “What should my salary be?” Learn the two different methods for determining h...
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{PODCAST} In-Ear Insights: How To Adapt For The Cookieless Future from 2022-11-16T09:04:49
In this week’s In-Ear Insights, Katie and Chris tackle the question on every advertiser’s mind: how to adapt for the cookieless future? What should we do about the cookieless future? Wh...
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{PODCAST} In-Ear Insights: How to Customize Content Without the Data? from 2022-11-09T08:27:35
In this episode of In-Ear Insights, Katie and Chris talk about personalization and customization of content. In an era when privacy regulations are throttling data marketers can obtain and the medi...
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{PODCAST} In-Ear Insights: Can I Believe What I Read? from 2022-11-02T05:56:53
In this week’s episode, Katie and Chris tackle news media’s usage of data. Is what you read believable? How would you go about proving it? We examine some recent claims in Bloomberg and...
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{PODCAST} In-Ear Insights: Do I Need To Be an SEO Expert in 2023? from 2022-10-26T12:30:44
In this episode, Katie and Chris discuss the evolution of SEO and where it’s going, where AI and machine learning fit in, and what trends to be aware of as you create content and optimize it ...
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{PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways from 2022-10-19T11:17:21
In this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference. Influencer marketing may be a good way to reach yo...
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{PODCAST} In-Ear Insights: Go To Market Strategy from 2022-10-12T08:46:41
In this episode of In-Ear Insights, Katie and Chris discuss the sudden re-emergence of people promoting go to market strategy (GTM) and what it means. Why is this suddenly a thing again, when GTM i...
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AI and Copyright Law: How Copyright Applies to AI-Generated Content from 2022-10-08T12:32:02
In this fireside chat with attorney Ruth Carter, we dig into how copyright law applies to content created by artificial intelligence. Who owns these fabulous works of art generated by systems and m...
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{PODCAST} In-Ear Insights: Selling The Value of Data To Stakeholders from 2022-10-05T12:10:18
In this week’s In-Ear Insights, Katie and Chris tackle how to sell the value of data to stakeholders like the C-Suite. How do you convince people of the merits of data, of investing in data p...
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{PODCAST} In-Ear Insights: What is Data-Driven Marketing? from 2022-09-28T12:20:01
In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data...
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{PODCAST} In-Ear Insights: 2022 B2B Marketing Metrics from 2022-09-21T12:14:34
In this episode, Katie and Chris revisit the essential basic B2B marketing metrics. They discuss the importance of metrics such as engagement rate, bounce rate, and conversion rate. They also talk ...
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{PODCAST} In-Ear Insights: What Is Content Attribution? from 2022-09-14T11:31:21
In this episode, Katie and Chris tackle content attribution. What is content attribution, and how does it differ from normal marketing attribution? You’ll learn about two different ways to do...
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{PODCAST} In-Ear Insights: Market Research Capabilities from 2022-08-24T11:16:15
In this week’s In-Ear Insights, Katie and Chris discuss market research capabilities. What kinds of resources should an organization allocate towards market research? How often should you be ...
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{PODCAST} In-Ear Insights: Predictive Analytics and Trend Forecasting from 2022-08-10T12:15:08
In this week’s episode, Katie and Chris look at the use of predictive analytics to forecast trends and learn when to put marketing campaigns into market. They examine some of the data around ...
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{PODCAST} In-Ear Insights: Attitude and Aptitude in Hiring from 2022-08-03T12:02:41
In this week’s episode, Katie and Chris tackle the question of how to determine if someone has a good attitude and aptitude for marketing, business, or any professional even if they don’...
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{PODCAST} In-Ear Insights: What is Big Data Analytics? from 2022-07-27T12:10:47
In this week’s episode, Katie and Chris walk through what big data analytics are. What criteria separates regular data and big data? What are the four Vs of big data? How do big data analytic...
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{PODCAST} In-Ear Insights: Marketing Measurement Strategy from 2022-07-20T12:31:29
In this week’s episode, Katie and Chris talk about marketing measurement strategy. What is measurement strategy in the context of marketing? Why do so many marketers and especially consultanc...
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{PODCAST} In-Ear Insights: Diminishing Returns in SEO from 2022-07-13T11:54:19
In this week’s episode, Katie and Chris talk SEO and how to deal with diminishing returns in SEO. What should you do when your efforts aren’t yielding as much juice for the squeeze? How...
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{PODCAST} In-Ear Insights: Content Marketing Trends (2022) from 2022-07-06T12:30:31
In this episode, John and Chris discuss a roundup of the most commonly identified content marketing trends. Which trends are real, actual trends and which trends are simply recycled advice? What ar...
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{PODCAST} In-Ear Insights: Personal Brand Building Considerations from 2022-06-29T12:01:11
In this episode, Katie and Chris discuss personal branding considerations and challenge the notion of what a personal brand is. Do you have to be the loudest person in the room? How do you build a ...
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{PODCAST} In-Ear Insights: Increasing the Value of Analytics from 2022-06-22T10:02:05
Analytics is inherently rearward-looking, looking at what happened. Yet if we want to increase the value and impact of analytics, we have to look forward, to help plan. How do we do this? In this e...
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{PODCAST} In-Ear Insights: The Value of Professional Certifications from 2022-06-15T12:15:42
In this week’s In-Ear Insights, Katie and Chris discuss the value of professional certifications. What are certifications like Google Analytics IQ, Hubspot Academy, Udemy, Coursera, and Linke...
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{PODCAST} In-Ear Insights: How Much Marketing Technology is Too Much? from 2022-06-08T12:01:14
In this week’s In-Ear Insights, Katie and Chris talk through some of the latest data in marketing technology from Scott Brinker’s MarTech 9000. How much marketing technology is too much...
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{PODCAST} In-Ear Insights: When Metrics Go The Wrong Way from 2022-06-01T12:00:32
In this week’s In-Ear Insights, Katie and Chris discuss what to do when your metrics and KPIs go the wrong way. How do you diagnose your marketing operations and prioritize what to fix? What ...
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{PODCAST} In-Ear Insights: Understanding Server-Side Tagging from 2022-05-25T12:44:38
In this week’s In-Ear Insights, Katie and Chris review the basics of what server-side tagging is, why it’s important, and how it works. Using Google Tag Manager’s server-side edit...
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{PODCAST} In-Ear Insights: Artificial Intelligence and Corporate Culture from 2022-05-11T12:44:57
In this week’s In-Ear Insights, Katie and Chris discuss how artificial intelligence impacts corporate culture and vice versa. Learn about the two different types of organizations, use cases f...
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{PODCAST} In-Ear Insights: Will AI Wipe Out Data Science Jobs? from 2022-05-04T12:44:39
In this week’s In-Ear Insights, Katie and Chris discuss whether AI and machine learning will imperil the career of the data scientist. What is data science, and how much of it can be automate...
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{PODCAST} In-Ear Insights: The Value of Brand Awareness from 2022-04-27T11:53:07
In this week’s In-Ear Insights, Katie and Chris answer a listener question about proving the value of brand awareness. Sophie asks, “Our marketing strategy as a young startup is to driv...
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{PODCAST} In-Ear Insights: Challenging Marketing Best Practices from 2022-04-20T12:20:21
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk about questioning and challenging marketing best practices. From the best times to send emails to how much curat...
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{PODCAST} In-Ear Insights: Organizational Change and the Great Resignation from 2022-04-13T12:46:47
In this episode of In-Ear Insights, Katie and Chris discuss the impact of the Great Resignation on organizations and how marketers should be thinking about preserving institutional knowledge. How d...
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{PODCAST} In-Ear Insights: Google Search Console and SEO Tool Data from 2022-03-30T12:39:25
In this episode of In-Ear Insights, Katie and Chris examine discrepancies between Google Search Console data and third-party SEO tool data. What are the major differences? What actions should we ta...
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{PODCAST} In-Ear Insights: TikTok and Social Media Analytics from 2022-03-16T12:26:23
In this episode of In-Ear Insights (the Trust Insights podcast), Katie and Chris discuss the data available to marketers for social media analytics around TikTok, plus an in-depth discussion of inf...
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{PODCAST} In-Ear Insights: Process Development for Marketing Technology from 2022-03-09T13:20:01
In this week’s In-Ear Insights, Katie and Chris walk through effective process development for marketing, especially marketing technology. Listen in as they work out the process for setting u...
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{PODCAST} In-Ear Insights: Introduction to Web3 from 2022-03-02T13:36:31
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the basics of blockchain, cryptocurrencies, and NFTs under the umbrella of “Web3”. What is it? H...
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{PODCAST} In-Ear Insights: What is Data Analytics? from 2022-02-23T13:03:57
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris dig into data analytics. What is data analytics? How is it different than, say, marketing analytics? What are the pre...
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{PODCAST} In-Ear Insights: Data Visualization Principles and Basics from 2022-02-16T13:14:27
In this week’s In-Ear Insights, Katie and Chris discuss how marketers and business folks should approach data visualization, reports, and dashboards. What are some of the best – and wor...
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{PODCAST} In-Ear Insights: Applying the SDLC to Marketing Operations from 2022-02-09T12:40:41
In this week’s In-Ear Insights, Katie and Chris walk through the software development life cycle – the SDLC – and how we can apply it to marketing operations. From Data Studio das...
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{PODCAST} In-Ear Insights: Content Marketing Strategy from 2022-02-02T12:01:40
In this week’s In-Ear Insights, Katie and Chris dig into the four pillars of content marketing strategy – creation, distribution, amplification, and performance. You’ll also learn...
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{PODCAST} In-Ear Insights: Affiliate Marketing Overview from 2022-01-19T12:28:54
In this week’s In-Ear Insights, Katie and Chris take a walk on the wild side of affiliate marketing. What is affiliate marketing? What is affiliate marketing’s relationship with influen...
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{PODCAST} In-Ear Insights: Business Strategy from 2022-01-12T12:36:41
In this episode of In-Ear Insights, Katie and Chris talk about business strategy. From popular frameworks like SWOT analysis to concepts like Simon Sinek’s Start With Why, as well as the Trus...
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{PODCAST} In-Ear Insights: Local SEO Basics from 2022-01-05T13:11:28
In this episode of In-Ear Insights, Katie and Chris talk about local SEO and the four key sets of local SEO basics – technical SEO, on-site local SEO, content, and off-site local SEO. Learn t...
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{PODCAST} In-Ear Insights: Exploring the AI/ML Lifecycle from 2021-12-22T13:46:17
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris walk through the (Artificial Intelligence and Machine Learning) AI/ML Lifecycle. When you’re thinking about dep...
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{PODCAST} In-Ear Insights: Google Analytics Audit Case Study Review from 2021-12-15T13:06:59
In this episode of In-Ear Insights, Katie and Chris review a Google Analytics Audit case study of a client who was missing attribution data on more than 75% of their website visitors. When your dat...
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{PODCAST} In-Ear Insights: The Data Quality Lifecycle from 2021-12-08T13:45:46
In this episode of In-Ear Insights, Katie and Chris discuss the evolution of the Trust Insights 6C Data Quality Framework into the Data Quality Lifecycle. Learn what the Data Quality Lifecycle is, ...
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{PODCAST} In-Ear Insights: Basics of Tiktok Analytics and Tiktok Data from 2021-11-24T13:18:53
In this week’s In-Ear Insights, Katie and Chris tackle Tiktok. What data is available to marketers and creators? What data is not available by normal means? What kind of analytics does Tiktok...
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{PODCAST} In-Ear Insights: 2022 Marketing Trends from 2021-11-17T13:30:22
In this week’s In-Ear Insights (the @trustinsights podcast), @katierobbert and @cspenn answer the most common question in our inboxes: what are the 2022 marketing trends we should be paying a...
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{PODCAST} In-Ear Insights: YouTube Analytics for B2B Marketers from 2021-11-10T13:33:43
In this week’s In-Ear Insights, Katie and Chris answer a question from the MarketingProfs B2B Forum on how YouTube analytics data can be used for B2B marketing – and how YouTube itself ...
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{PODCAST} In-Ear Insights: Budgeting Appropriately forMarketing Strategy from 2021-11-03T12:33:58
In this week’s In-Ear Insights, we answer a question from Janine about budgeting for a marketing strategy. She asked at a recent webinar who asked how to persuade decision-makers to invest in...
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{PODCAST} In-Ear Insights: Dealing With Conflicting Results in Marketing Analytics from 2021-10-27T10:47:11
In this week’s In-Ear Insights, Katie and Chris answer a very popular question: what do you do when the numbers don’t add up and you have conflicting results? When your Facebook results...
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{PODCAST} In-Ear Insights: Storytelling With Highly Technical Content from 2021-10-20T12:54:11
In this episode of In-Ear Insights, Katie and Chris tackle a recent question: “My struggle is how to create connection, emotion and story from highly technical content. Any advice?” The...
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{PODCAST} In-Ear Insights: Roadmap for Quitting Facebook As a Business from 2021-10-06T12:35:43
In this episode, Katie and Chris reflect on the revelations about Facebook Inc. and how a company’s business practices can put it so far out of alignment with your core values that you have t...
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{PODCAST} In-Ear Insights: Using Data to Build a Content Marketing Roadmap from 2021-09-29T12:47:41
In this episode inspired by a question from Content Marketing World, Katie and Chris talk about how to use data and analytics to build a content marketing roadmap. What data should you pay attentio...
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{PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing from 2021-09-15T12:38:52
In this episode, Katie and Chris discuss what makes truly compelling content marketing, from storytelling structures to research and development. How do you keep people engaged in your content? Tun...
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{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy from 2021-09-08T12:11:05
In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and...
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{PODCAST} In-Ear Insights: Marketing Strategy and MarTech Stack Drift from 2021-09-01T12:06:27
In this episode of In-Ear Insights, Katie and Chris discuss MarTech stack drift. What happens when your strategy changes, but your marketing technology doesn’t? What are the consequences, and...
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{PODCAST} In-Ear Insights: Simple and Complex AI in Marketing from 2021-08-25T11:47:02
In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What’s the difference between AI and data science, and when ...
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{PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough from 2021-08-18T11:25:32
In this episode of In-Ear Insights, Katie and Chris walk through the Google Analytics 4 Attribution Modeling. Watch as they explain the details, the different settings, which built-in model you sho...
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{PODCAST} In-Ear Insights: Mitigating Biases in Market Research from 2021-08-11T11:46:06
In this episode of In-Ear Insights, Katie and Chris talk about mitigating biases when conducting market research. Whether you’re conducting surveys, 1:1 interviews, or focus groups, what you ...
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{PODCAST} In-Ear Insights: Essential Management Skills from 2021-08-04T12:17:11
In this week’s In-Ear Insights, Katie and Chris answer a listener question: what are the most important skills or things to know when you become a new manager? What are some of the major obst...
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{PODCAST} In-Ear Insights: Slowing Institutional Knowledge Loss from 2021-07-28T12:35:31
In this episode of In-Ear Insights, Katie and Chris tackle the loss of institutional knowledge and how we could prevent it. If you’ve ever been at a conference over the span of a few years, y...
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{PODCAST} In-Ear Insights: Content Marketing Pet Peeves from 2021-07-14T11:50:50
In this week’s In-Ear Insights, Katie and Chris go on a bit of a rant. The folks over at Content Marketing World asked the intriguing question: “What’s your biggest pet peeve when...
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{PODCAST} In-Ear Insights: Mid-Year Goal Checkup and Planning from 2021-07-07T12:18:55
In this week’s In-Ear Insights, Katie and Chris pause to take a look back at the first half of the year and do a mid-year goal checkup. What should you be thinking about at the midpoint of th...
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{PODCAST} In-Ear Insights: AI Applications and Distractions in Marketing from 2021-06-30T12:25:58
In this week’s In-Ear Insights, Katie and Chris talk about AI applications and distractions. How important is it that you know the technology? What level of depth is necessary for marketers t...
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{PODCAST} In-Ear Insights: Advances in AI Natural Language Generation and Marketing Implications from 2021-06-23T12:28:01
In this week’s In-Ear Insights, Katie and Chris talk about the newest advances in natural language generation and walk through an example of what’s available now for creating content wi...
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{PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations from 2021-06-16T11:49:28
In this week’s In-Ear Insights, Katie and Chris walk through the Google Analytics UTM tracking order of operations. You’ll learn exactly how Google Analytics processes UTM codes, why th...
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{PODCAST} In-Ear Insights: Google MUM, SEO, and Content Strategy from 2021-06-09T12:52:31
In this episode of In-Ear Insights, Katie and Chris dig into the announcements around Google’s newly announced AI model for advanced search, Google MUM, or the multitask unified model. Learn ...
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{PODCAST} In-Ear Insights: Introduction to Google Search Console from 2021-06-02T13:00:22
In this episode, John and Chris walk through the current incarnation of Google Search Console, explaining the different features and functions – and what marketing purposes they serve. Tune i...
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{PODCAST} In-Ear Insights: Marketing Technology QA Processes from 2021-05-26T12:32:33
In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if y...
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{PODCAST} In-Ear Insights: Google Analytics and Third Party Data from 2021-05-19T12:02:46
In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently app...
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{PODCAST} In-Ear Insights: Lead Generation Spam and Google Ads Fraud from 2021-05-12T11:43:58
In this week’s episode of In-Ear Insights, John and Chris talk about a subversive Google Ads scam that may be putting fake leads into your lead generation efforts. Learn what we’ve unco...
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{PODCAST} In-Ear Insights: Advertising and Third Party Data Loss from 2021-05-05T11:35:35
In this week’s episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data loss, iOS 14.5, and what marketers should be t...
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{PODCAST} In-Ear Insights: Process Change Management from 2021-04-28T13:21:26
In the week’s episode of In-Ear Insights, Katie and Chris talk shop about process change management when it comes to process management. How do we handle the creation and adoption of new proc...
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{PODCAST} In-Ear Insights: Technology and Change Management from 2021-04-21T12:58:16
In week’s episode of In-Ear Insights, Katie and Chris talk shop about change management when it comes to technology. When a new piece of software is introduced, how do you handle the changes?...
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{PODCAST} In-Ear Insights: Change Management and Creating Lasting Change from 2021-04-14T11:30:56
In the week’s episode of In-Ear Insights, Katie and Chris talk shop on change management. Why is it so hard to create lasting change in an organization? From fad diets to the 7 deadly sins, w...
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{PODCAST} In-Ear Insights: Best Practices for A/B Testing for Marketers from 2021-04-07T12:14:29
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the similarities and differences between A/B testing and clinical trials. What aspects should marketers keep ...
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{PODCAST} In-Ear Insights: Do Awards Matter? from 2021-03-31T12:39:08
In this episode, Katie and Chris discuss the process of submitting for awards, do awards matter, which ones matter, and what a potential awards strategy should accomplish. Tune in to find out why a...
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{PODCAST} In-Ear Insights: Lessons Learned From 3 Years in Business from 2021-03-24T12:00:16
In this episode, Katie and Chris discuss the lessons learned after three years of being in business. What things went well? What things surprised us? What would we do differently? What’s on t...
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{PODCAST} In-Ear Insights: Business Development and Sales from 2021-03-17T11:55:15
In this episode, Katie and Chris discuss business development – a euphemism for sales – and how we’re thinking about growing the business as the pandemic begins to wind down. What...
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{PODCAST} In-Ear Insights: What Not to Ask Female Guests on Your Podcast from 2021-03-10T13:21:30
In this episode of In-Ear Insights, Katie and Chris discuss some of the silly questions interviewers had asked female guests on podcasts, especially questions related to gender and race. Learn what...
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{PODCAST} In-Ear Insights: SEO Keyword Identification Processes from 2021-03-03T14:26:46
In this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, ...
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{PODCAST} In-Ear Insights: Network Graphs and Influencer Marketing from 2021-02-24T12:53:14
In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and the advantages/disadvantages of each. They look at databases for network g...
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{PODCAST} In-Ear Insights: Behind The Scenes Instagram Data from 2021-02-17T13:38:20
In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk about Instagram Data for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research th...
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{PODCAST} In-Ear Insights: Ethics, Explainability, AI, and Tiktok from 2021-02-10T13:41:09
In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes...
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{PODCAST} In-Ear Insights: Essence of Community Management from 2021-02-03T13:43:11
In this episode, Katie and Chris discuss the essence of community management. What makes a community thrive? What harms it to the point of dissolution? How do we ensure the communities we’re ...
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{PODCAST} In-Ear Insights: SEO and Customer Retention from 2021-01-27T13:31:47
In this episode of In-Ear Insights, Katie and Chris ask the question: why don’t we focus on or measure SEO for customer retention? After all, useful, valuable content isn’t solely the p...
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{PODCAST} In-Ear Insights: Marketing Operations During a Crisis from 2021-01-13T13:32:50
In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what&#...
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{PODCAST} In-Ear Insights: Content Formats and Reducing Friction from 2021-01-06T14:32:31
In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? ...
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{PODCAST} In-Ear Insights: 2020 Year in Review from 2020-12-23T14:27:10
In this week’s In-Ear Insights, Katie and Chris look at the year that was: the highs, the lows, the lessons learned. What allowed companies to survive? What doomed others? How did some of our...
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{PODCAST} In-Ear Insights: 2021 Marketing Challenges from 2020-12-09T14:49:26
In this episode of In-Ear Insights, Katie and Chris tackle the challenges you’ve listed in our quarterly survey, especially around scaling your marketing, lead generation, and dealing with in...
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{PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution Analysis from 2020-12-02T13:40:36
In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in...
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{PODCAST} In-Ear Insights: What to Do When Data Doesn’t Have Answers from 2020-11-25T13:45:34
In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful ...
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{PODCAST} In-Ear Insights: 2021 Marketing Trends from 2020-11-18T13:27:20
In this week’s In-Ear Insights, Katie and Chris discuss upcoming 2021 marketing trends. It’s that time of year when everyone’s pontificating on what’s next in marketing. Lis...
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{PODCAST} In-Ear Insights: Avoiding Data-Driven Marketing Traps from 2020-11-11T13:51:49
In this episode of In-Ear Insights, Katie and Chris dig into this key question: is there such a thing as being too data-driven? “I’m not sure if you and I have discussed this in the pas...
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{PODCAST} In-Ear Insights: 2020 Instagram TV and Instagram Feed Engagement Stats from 2020-11-04T13:36:51
In this episode of In-Ear Insights, Katie and Chris discuss the latest findings on Instagram engagement rates, especially for Instagram TV. You’ll learn: How brands fared in 2020 with a globa...
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{PODCAST} In-Ear Insights: Consumer Data Detectives from 2020-10-28T12:53:31
In this week’s In-Ear Insights, Katie and Chris discuss a recent consumer data experience with one vendor sharing data to another vendor without the consumer’s active consent. In this s...
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{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration from 2020-10-21T12:21:29
In this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some c...
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{PODCAST} In-Ear Insights: Convenience Marketing from 2020-10-14T12:35:47
In this episode of In-Ear Insights, Katie and Chris discuss the balance companies must find between cost and time. When should you outsource products, services, data sources, or analytics? Tune in ...
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{PODCAST} In-Ear Insights: Shiny Object Syndrome and Tech Arrogance from 2020-10-07T12:11:45
In this week’s In-Ear Insights, Katie and Chris discuss shiny object syndrome, blind spots in your marketing technology (especially around AI and machine learning) and how arrogance can lead ...
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{PODCAST} In-Ear Insights: Rapid Response Marketing from 2020-09-30T12:24:36
In this week’s In-Ear Insights, Katie and Chris examine rapid response marketing. How do you react when a major event happens in your market on a very short timeframe? We look at Amazon Prime...
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{PODCAST} In-Ear Insights: The Value of Analytics from 2020-09-23T12:38:44
In this episode of In-Ear Insights, Katie and Chris ask and answer the question, “What is the value of analytics?” For many marketers, analytics is seen as a cost center and an administ...
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Marketing Insights Q&A: Marketing without Data from 2020-09-23T12:33:29
Can your marketing be effective without data? Yes, absolutely. Marketing has been around for hundreds of years. Modern marketing certainly has been around for decades. Technically, marketing starte...
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{PODCAST} In-Ear Insights: Good and Bad Surveys from 2020-09-16T13:01:09
In this episode of In-Ear Insights, Katie and Chris talk surveying: the good, the bad, the Buzzfeed. Instead of selecting random photos to tell you which Game of Thrones character you are, how do y...
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{PODCAST} In-Ear Insights: Marketing Planning for 2021 from 2020-09-09T12:33:41
In this episode of In-Ear Insights, Katie and Chris tackle the task of planning your marketing strategy for 2021. For good or ill, companies are beginning to set marketing strategy and marketing ob...
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{PODCAST} In-Ear Insights: Leadership Models and Roles from 2020-09-02T12:05:10
In this episode of In-Ear Insights, Katie and Chris discuss leadership: what is it, what models exist for it, and how should we think about it? We discuss the different types of power and what bala...
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{PODCAST} In-Ear Insights: Why Consumer Recommendation Engines Fail from 2020-08-26T12:15:33
In this episode of In-Ear Insights, Chris and special guest John Wall discuss the state of consumer recommendation engines. Why are recommendations so narrow and ineffective many times? What could ...
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{PODCAST} In-Ear Insights: When Algorithm Choices Go Wrong from 2020-08-19T13:01:49
In this week’s In-Ear Insights, Katie and Chris discuss what happens when algorithm choices go wrong. What happens when junior or naive AI engineers or data scientists make bad choices for al...
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{PODCAST} In-Ear Insights: The Sorry State of Advertising from 2020-08-12T13:05:27
In this episode of In-Ear Insights, Katie and Chris tackle the sorry state of digital advertising, and advertising in general. Why is advertising so terrible? Are companies and marketers focused on...
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{PODCAST} In-Ear Insights: Should AI Adopt a Clinical Trials Process? from 2020-08-05T13:17:54
In this week’s In-Ear Insights, Katie and Chris discuss the current state of AI deployment. Companies are rushing ahead to put models and algorithms into action with little to no due diligenc...
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{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects from 2020-07-29T13:14:10
In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failu...
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{PODCAST} In-Ear Insights: Evaluating New Technologies from 2020-07-22T12:19:53
Based on a question from our analytics community, in this episode of In-Ear Insights, Katie and Chris tackle the challenges of new technology. When a new piece of technology makes a big splash, how...
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{PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting from 2020-07-15T13:12:28
In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on ...
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{PODCAST} In-Ear Insights: Freeing Yourself From Reporting Nightmares from 2020-07-08T12:22:23
In this week’s In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report a...
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{PODCAST} In-Ear Insights: Competitive Social Media Analytics from 2020-07-01T12:46:45
In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn. Want to watch the full version? Click here to acce...
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