98: Unleash the Girls: The Untold Story of the Sports Bra - a podcast by Dr. Donnica Moore

For more information: www.lisalindahl.com

Today’s guest is a visionary who’s pioneering invention launched a major industry & helped level the playing field in business & sports for millions of girls & women... including me and--if you’ve ever worn a sports bra--you too.

Her new book tells the amazing story behind the creation of the Jog bra, an entrepreneurial victory for which she will be inducted into The National Inventors Hall of Fame in May 2020. As an inventor, Lisa is not a one-hit-wonder. In addition to inventing the sports bra in 1977, she patented a medical garment for breast cancer survivors in 2000.
Unleash the Girls: The Untold Story of the Invention of the Sports Bra and How it Changed The World (and Me) takes us back to 1977 when women, whether they wanted to go to the gym, compete in sports, or jog had no protection against bouncing,
chafing, sweaty breasts. 

Lisa’s story takes us through the many challenges, ups and downs, and successes of launching a business by women for women in an era and an industry dominated by men.
What Lisa initially thought might be a small mail-order business took off like wildfire across the country. Her only formal business education was a one-year program at the Katharine Gibbs Secretarial School. 
In 1991, she joined the Board of Directors of the Epilepsy Foundation, becoming their first board member with Epilepsy.
Her book is the story of not just an invention used by millions of women and girls, but how it changed the world – and along the way, changed Lisa, too.

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Website of Dr. Donnica Moore