IRI Talks...with Angelo Massaro, MD IRI Italy - a podcast by IRI, INTL

In this episode, we talk to Angelo Massaro about the evolving Italian FMCG market. Italy experienced the severe impact of Covid-19 earlier than most in EU and there are firm signs that some of the resulting shopping behaviours are likely to stay for the long term. In addition to industry coping strategies similar to those seen in other countries, the growing importance of “localism” and e-commerce are changing the shape of the Italian market.
Listen to Angelo as he shares his observations of the Italian FMCG market and how retailers and brand owners can adapt.

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