Mike Saunders, the Authority Positioning Coach Interviews Michael Gale WSJ bestselling author of the Digital Helix - a podcast by Mike Saunders, MBA

Michael Gale founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry’s primary data toolset for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments.

The company was sold to Monitor Group, where he was a group partner from 2006 to 2010. In 2011, he became a partner at Pulsepoint Group, a digital consulting company, which was acquired by ICF in 2015.

Michael has also served as chief web officer and GM at Micron Technology and was the vice president of worldwide brand research at IntelliQuest.

Learn More: www.inc.digital

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