Adopting Technology and the Need for Customer-Centric Experiences with Jennifer Sanford - a podcast by Aharon Horwitz

Jennifer Sanford is the Vice President of Marketing and Industry Relations at STELLA Automotive AI, a division of Telepathy Lab. She is responsible for marketing, brand management, and industry relationships within automotive. She has a lot of expertise not just in automotive but also in the health insurance and recruitment industries.

Within automotive, Jennifer previously built and led marketing, lead generation, brand management, and OEM business development at Dominion Dealer Solutions as the VP of Marketing. In her free time, she and her husband spend a lot of time sailing in the bay.

In this episode…

Although the adoption of technology in dealerships has led to the growth of digital retailing, customers who walk into a dealership still expect above and beyond in-person experiences. They want to be received well, treated well, and talk to a salesperson who will listen and provide them with the products they want.

Dealerships, therefore, have to ensure that they keep their customers at the center of their businesses. They have to create customer-centric experiences so that the customers feel valued and return, which will also act as a good referral system for the dealership.

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Jennifer Sanford, the Vice President of Marketing and Industry Relations at STELLA Automotive AI, to talk about the adoption of technology in the automotive space and the importance of providing customer-centric experiences in dealerships. They also talk about the benefits of training employees and using data to serve customers better. Stay tuned.

Further episodes of InsideAuto Podcast

Further podcasts by Aharon Horwitz

Website of Aharon Horwitz