Dealer Analytics Series: Derek Talks Data - a podcast by Aharon Horwitz

Derek West is the Advertising and Internet Director at Autobahn Motorcar Group, a well-known dealership that features leading brands like BMW, Land Rover, Jaguar, Porsche, Volvo, and Volkswagen.

He started working in the car business while studying advertising and public relations and has since worked with Autobahn for 19 years. At Autobahn, Derek uses data-driven marketing to bring buyers from the marketplace into the dealership’s CRM—and ultimately into the showroom.

In this episode…

Purchasing a car requires a lot of time, money, and research, which is why people want a trusted dealer to help them find the perfect vehicle. The in-person experience that solidified the relationship between dealers and customers for so long is rapidly changing as dealerships rely more and more on digital marketing. As car sales continue to move online—especially due to COVID-19—dealerships need to ensure that they preserve their brands and identities to replicate the personal approach to car buying that customers still want.

 Join Aharon Horwitz and Ilana Shabtay in this episode of Inside Auto Podcast as they talk to Derek West, the Advertising and Internet Director at Autobahn Motorcar Group. Derek shares how he transitioned from selling cars during college to pioneering the digital marketing process at Autobahn. Derek also provides his insights into the ways that dealerships can adapt to meet their customers’ needs, his key digital marketing tools, and his unique method for connecting and understanding data. 

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