Evaluating OEM Programs and Providing Better Customer Experiences with Ibrahim Mesbah, Co-Founder and CEO of RevolutionParts, Inc. - a podcast by Aharon Horwitz

Ibrahim Mesbah is the Co-founder and CEO of RevolutionParts, Inc., an e-commerce solution that helps dealers transform the way parts, buyers, and sellers connect. Before the founding of RevolutionParts eight years ago, Ibrahim worked in software development for both Inter-Tel and PayPal. Now, he is responsible for bringing life to innovative and accessible solutions, designing web applications that scale, developing and maintaining high-performing teams, and managing large-scale software.

Ibrahim is on a mission to disrupt and innovate the automotive space by creating the most active parts network in North America. Under his guidance, RevolutionParts has grown to over 1,500 customers with more than $1 billion in parts and accessories sales. Ibrahim is also a Dealer Marketing Expert Panelist.

In this episode…

What factors do you consider when looking to adopt an OEM program for your dealership? What do you like or dislike about the program you currently use? What improvements would you like to see in the program?

When the team at RevolutionParts, Inc. carried out a survey to learn what dealerships wanted to see in the OEM programs they use, they found three key things at the top of their minds. What are they? Better support and communication from the manufacturers, a focus on e-commerce sales, and better employee training.

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Ibrahim Mesbah, the Co-founder and CEO of RevolutionParts, Inc., to talk about OEM programs and accessing data in the automotive industry. They discuss the need for OEM programs to provide dealer support, how the cost can affect their use, and how to create better customer experiences through the programs. Stay tuned.

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