Launching AutoLeadStar's Customer Data and Experience Platform (CDXP) - a podcast by Aharon Horwitz

Aharon Horwitz is the CEO of AutoLeadStar, a company that uses innovative technology to help car dealerships successfully engage online buyers. Their software automates a dealership’s marketing funnel and provides them with around-the-clock services to drive quality traffic to their websites. AutoLeadStar works with over 30 OEM brands and has been featured in over 10 auto publications, including Dealer Magazine, Auto Dealer Today, and Car Biz Today. Aharon is also the co-host of the InsideAuto Podcast. 

Ilana Shabtay is the Vice President of Marketing at AutoLeadStar and the Co-host of the InsideAuto Podcast. She is an experienced marketer, innovator, and growth hacker with expertise in digital marketing, artificial intelligence, and automotive. Ilana is also a Dealer Marketing Expert Panelist. 

In this episode…

Data plays a very important role in the growth and success of car dealerships. Not only does it help dealers learn more about their customers and products, but it also helps in driving digital marketing strategies. 

However, dealers need to have the right infrastructure to organize and use this data. This is where a customer data and experience platform (CDXP) comes in handy. It makes it easier for dealers to own their own data, focus on strategic growth, increase efficiency, and provide more value to customers.

In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay sit down to talk about the recent launch of AutoLeadStar's Customer Data and Experience Platform (CDXP). They discuss the benefits of CDXPs, how dealers have been responding to AutoLeadStar's platform, and what other players in the automotive industry are doing. 

Further episodes of InsideAuto Podcast

Further podcasts by Aharon Horwitz

Website of Aharon Horwitz