[NADA Series] Evaluating Vendors in the Automotive Industry - a podcast by Aharon Horwitz

Kate Lumsden is the Director of Marketing at Walser Automotive Group. She has over 13 years of experience using brand management, data-driven marketing strategies, creative direction, and design to drive measurable brand equity and customer loyalty through both digital and traditional mediums. Before joining Walser, Kate was a Marketing Manager and Graphic Designer at Morrie's Automotive Group.

Ashley Cavazos is the Director of Digital Performance at Walser Automotive Group. She has a long history in the automotive industry, having started as a temporary receptionist in a Texas Ford dealership. Ashley was a recipient of the 2022 Automotive News 40 Under 40 award. Before joining Walser in 2019, Ashley was the Marketing Communications Manager at Morrie's Automotive Group.

In this episode…

Conferences provide great opportunities for industry experts to meet and connect. Attendees can assess their competitors, learn business trends, build relationships, and identify future growth opportunities.

Events in the automotive space allow dealers and vendors to share their expertise and knowledge to help move the industry forward. Kate Lumsden and Ashley Cavazos attended this year’s NADA conference to connect with vendors, acquire new digital marketing strategies, and initiate future collaborations. So how can you evaluate and acquire business partnerships?

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Kate Lumsden and Ashley Cavazos from Walser Automotive Group about their strategies for assessing business partnerships. They also discuss the future of the automotive space and how the commission-based pay structure affects salespeople.

Further episodes of InsideAuto Podcast

Further podcasts by Aharon Horwitz

Website of Aharon Horwitz