[NADA Series] Inventory Challenges and Video Marketing for Dealerships With Melissa Cartagena - a podcast by Aharon Horwitz

Melissa Cartagena is the Senior Director and Head of Digital Advertising at AutoNation, one of America’s largest and most recognized automotive retailers. She is a seasoned digital technology marketing professional, growth marketer, and growth hacker. Melissa has over 19 years of experience managing large-scale programs in paid search, content marketing, display advertising, SEO, paid social media, email, and reputation management. 

In this episode…

Recent changes in the economy have had a significant impact on demand for cars. According to a study conducted by Google, vehicle demands declined for a short time but soon increased due to rising interest rates and inflation.  So how does this affect inventory levels, and what should dealerships expect in the future? 

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Melissa Cartagena, the Senior Director and Head of Digital Advertising at AutoNation, about the challenges dealerships have been facing. They discuss inventory shortages in the automotive space, the use of video marketing, and why car owners have been buying out their car leases.

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