Switching From Vanity Metrics to Metrics That Matter With Bob Lanham From Facebook - a podcast by Aharon Horwitz

Bob Lanham is the Head of Automotive Retail at Facebook, Instagram, Messenger, and WhatsApp. He is an experienced automotive retail specialist with a long history of expertise in the internet industry. Before joining Facebook, he was the Regional Vice President for Shazam and Sales Director for Hulu. He holds a Bachelor’s degree in Communications from Elon University.

In this episode…

Working through Facebook data can be challenging for many businesses, including dealerships. Finding the right metrics and figuring out the audience you should target to work can be overwhelming and confusing—but it’s all necessary for measuring your company's performance.

Bob Lanham works with dealers on their Facebook advertising strategies to help them grow and scale their businesses. After years of experience working with different media channels, Bob’s learned the ins and outs of effective marketing strategies—and he’s dedicated himself to helping you learn the same.

In this week's episode of the Inside Auto Podcast, Aharon Horwitz and Ilana Shabtay are joined by Bob Lanham, the Head of Automotive Retail at Facebook, to talk about the right metrics dealerships should use for advertising. They also talk about the use of video snippets in advertising, the four most important Facebook advertising strategies, and Bob's experience working with dealers.

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