Using Data to Segment Customers and Build a Customer-Centric Dealership with Gary LaDue - a podcast by Aharon Horwitz

Gary LaDue is the Director of Marketing at Modern Auto Group. At Modern Auto Group, he drives their marketing strategies from their website to CRM, SEO, and events marketing. He has experience driving national and regional brands, and is a data-driven marketer in the automotive space who loves to find opportunities and build relationships between consumers and brands. Gary is also a Founding Member of Auto Genius, a community of high-growth automotive marketing professionals.

In this episode…

Do you know and understand your customers' needs? Do you know how they like to communicate and what they hope to hear from your dealership? Do you have the products that can meet their needs?

While working in the consumer packaged goods industry (CPG), Gary LaDue learned the value of using data to understand consumers' needs and wants. He also learned that data can help a business segment its customers into different personas for a more efficient marketing strategy. After moving to the automotive industry, he started using that same knowledge in his data collection, analysis, and marketing strategies to ensure that his company meets customers' needs. 

Gary LaDue, the Director of Marketing at Modern Auto Group, joins Ilana Shabtay in this episode of the InsideAuto Podcast, where he talks about the value of using data to segment customers. Gary also talks about the need for brand consistency, how to communicate well with customers, and future evolutions in the automotive industry. Stay tuned.

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Further podcasts by Aharon Horwitz

Website of Aharon Horwitz