What Years in Automotive has Taught Jim Ziegler - a podcast by Aharon Horwitz

Jim Ziegler is the President and CEO of Ziegler SuperSystems. Jim has been in the automotive industry for more than 40 years, conducting business with more than 15,000 dealerships nationwide. He is also a nationally acclaimed celebrity speaker, with more than 100,000 dealers, managers, and factory executives having attended his automobile dealer management seminars. 

Jim is also a renowned magazine columnist in the retail automobile industry and has been a featured keynote speaker for the 98 State Automobile Dealer Association Annual Conventions. Jim and his wife Debbie produce four large national conferences annually and consult for auto dealers worldwide. He is also a featured columnist in WardsAuto Dealer Business, F&I and Showroom, and Auto Dealer Today.

In this episode…

Technology has caused a lot of changes in the automotive industry, both good and bad. Many dealerships have adopted technology not only to market their products but also to carry out their business processes. Because of this shift, something else has evolved in the auto industry: sales strategies. 

Facebook Ads and Google My Business have created more opportunities for dealers to sell cars—even without a company website. Because of all these changes in the automotive industry, Jim Ziegler strongly encourages dealerships to reinvent themselves to stay relevant and head off the competition.

Jim Ziegler, the President and CEO of Ziegler SuperSystems, joins co-hosts Aharon Horwitz and Ilana Shabtay in this episode of the Inside Auto Podcast to discuss how the automotive industry has evolved over the years. They talk about the need for dealerships to reinvent themselves, how to create effective OEM co-op programs, and how to stay ahead of technological changes.

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Website of Aharon Horwitz