Why Dealerships Should Take Ownership of Their Google Accounts and Reputation - a podcast by Aharon Horwitz

George Nenni is the Founder and Principal Consultant at Generations Digital, an automotive digital marketing consulting firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is the author of A Car Dealer's Guide to Digital Marketing and A Car Dealer’s Guide to Google My Business as well as the creator of the GMBspy Chrome Extension. 

For nearly three decades, George has been a leading educator on emerging technology in retail automotive, and he is a highly sought after industry speaker and has been published extensively in industry journals.

In this episode…

A car dealership not only needs to own their own Google My Business and Google analytics accounts but also needs to keep the passwords for these accounts safe. They should only share them with people they trust.

Also, a very critical part of growing a dealership is leveraging the reviews received from satisfied customers. Dealers should never rely solely on third party sites like Reputation.com or Podium.com; instead, they should  engage their customers on personal one-to-one requests for reviews. With the right strategy, these types of reviews can help improve SEO for the dealership.

George Nenni, the Founder and Principal Consultant at Generations Digital, is Ilana Shabtay and Josh Sacks' guest in this episode of the Inside Auto Podcast where he explains why dealerships should take ownership of their Google accounts and reputation. George also shares his advice on setting up the right dealership categories and what to look out for in qualifying leads and conversions.

Further episodes of InsideAuto Podcast

Further podcasts by Aharon Horwitz

Website of Aharon Horwitz