Market Research v UX Research - the similarities and differences - a podcast by Internet DNA

As a slight diversion from the norm Abi wanted to discuss the differences between user experience research and market research. Inviting Jem Fawcus CEO and Founder of Firefish Market Research to join the podcast an interesting discussion ensues. Through the myriad of methodologies and practices utilised by both types of research, the holy grail really is looking at humans as humans..... didn't Confucius say 'life is simple but we insist on making it complicated?'

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