22. How to Market Your Small Business with Natalie Davison - a podcast by Renee Warren

from 2020-06-15T05:00

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Hey you wild women!

My guest today is Natalie Davison. Natalie is from Moncton, New Brunswick, and is a brand therapist, marketing educator, professional speaker, and co-founder of Marrow Marketing. She’s also a mother, burgeoning TikTok sensation, and advocate for honesty in life and business.

Natalie’s approach to marketing is dynamic, optimistic and honest. With Marrow Marketing, her goal is to paint a picture of what is possible without shying away from the facts of the industry; in 2020 brands cannot escape their own truths.  

In This Episode, You Will Learn About:

  • Non-conformity and following your own path
  • Why you should test and study platforms for marketing success
  • Having the courage to understand what aligns with you and your brand
  • Playing a role vs. showing up as yourself in your career: Why you need to be yourself to allow creativity
  • The business of marketing: Getting humans to take an action
  • Building equity with your client base through honest relationships
  • The importance of experimentation in marketing: Going to where your customers could be
  • The necessity of building safety for your end users within platforms
  • “Nice is a peacekeeper, honest is a peacemaker.”: Prioritize impact over niceness
  • The value of experience and age when choosing to be yourself
  • The difficulties of time management
  • Success isn’t the same for everyone. Take advice from those who have lived the way you aim to
  • The journey to creating Marrow Marketing
  • The importance of having a visionary and an integrator: How the two roles balance each other
  • Having the courage to fire clients
  • Mapping what is important to you and your business
  • Being yourself to attract the clients you want to work with
  • The importance of respecting no from your clients
  • Marketing during a pandemic: Why you still have to and why it’s ok
  • Balancing work and life by promoting honesty and what brings joy

Resources:

Public Shout Outs:

What it means to be a WILD woman:

“Someone who has the courage to stand in the discomfort of others when that discomfort is caused by being herself.’”~ Natalie Davison

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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

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