22. How to Market Your Small Business with Natalie Davison - a podcast by Renee Warren
from 2020-06-15T05:00
Hey you wild women!
My guest today is Natalie Davison. Natalie is from Moncton, New Brunswick, and is a brand therapist, marketing educator, professional speaker, and co-founder of Marrow Marketing. She’s also a mother, burgeoning TikTok sensation, and advocate for honesty in life and business.
Natalie’s approach to marketing is dynamic, optimistic and honest. With Marrow Marketing, her goal is to paint a picture of what is possible without shying away from the facts of the industry; in 2020 brands cannot escape their own truths.
In This Episode, You Will Learn About:
- Non-conformity and following your own path
- Why you should test and study platforms for marketing success
- Having the courage to understand what aligns with you and your brand
- Playing a role vs. showing up as yourself in your career: Why you need to be yourself to allow creativity
- The business of marketing: Getting humans to take an action
- Building equity with your client base through honest relationships
- The importance of experimentation in marketing: Going to where your customers could be
- The necessity of building safety for your end users within platforms
- “Nice is a peacekeeper, honest is a peacemaker.”: Prioritize impact over niceness
- The value of experience and age when choosing to be yourself
- The difficulties of time management
- Success isn’t the same for everyone. Take advice from those who have lived the way you aim to
- The journey to creating Marrow Marketing
- The importance of having a visionary and an integrator: How the two roles balance each other
- Having the courage to fire clients
- Mapping what is important to you and your business
- Being yourself to attract the clients you want to work with
- The importance of respecting no from your clients
- Marketing during a pandemic: Why you still have to and why it’s ok
- Balancing work and life by promoting honesty and what brings joy
Resources:
- Website: Marrow Marketing
- Instagram: Marrow Marketing
- Facebook: Marrow Marketing
- Programs: Marketing Lab
- Natalie on TikTok: @natdavison
Public Shout Outs:
- Rocket Fuel by Gino Wickman and Mark C. Winters
- Be.live Tv
What it means to be a WILD woman:
“Someone who has the courage to stand in the discomfort of others when that discomfort is caused by being herself.’”~ Natalie Davison
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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.
She's a mom to Irish Twins (not planned), a published author, and a drummer.
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