45. How To Use Storytelling To Build Your Brand With Tracy Hornik + Jessica Wright - a podcast by Renee Warren

from 2020-11-23T05:00

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Hey you wild women!

Today I have a dynamic duo. These women share stories of successful women that inspire them. Their mission: To celebrate and elevate women by telling as many of their stories as possible. 

Friends for well over 20 years, these ladies came together in 2018 to create She’s On Top, a company designed to inspire and encourage women to be part of the change that is necessary. They do this through an incredible YouTube channel, a membership site, sponsorships and an ambassador program.

Jessica - has been a passionate storyteller for over 30 years. In her 20's, she was a stand-up comedian. Hired as a writer for a YTV kids comedy show, she went on to accumulate over 18 years of experience in the television industry.

As a former executive producer and Gemini-nominated director, she has created, developed, written and produced award-winning factual entertainment, docu-soap, documentary, comedy, children’s live action and animated programs, as well as shorts and commercials for Canada and the U.S. 

Tracy -  started her career as a lawyer and after several years of practicing, moved on to run one of the most successful wholesale gift companies in Canada.

After raising her young family, she started a photography business and from there went on to make documentary films. 

In this episode you will learn about:

  • Get comfortable with being uncomfortable - as an entrepreneur you never settle into a ‘comfortable’ state
  • The importance of finding your niche
  • Learning is a life-long process
  • The importance of female relationships and having a support network
  • The power of storytelling to you and your brand
  • Powerful storytelling evokes emotion, which in turn creates connection
  • Stories are memorable and relatable and so valuable to growing your brand
  • ‘Your mess becomes your message’ - how to leverage your ‘mess’ and turn it into your message
  • Why it’s important to have both a personal brand + a business brand
  • Collaboration over competition - Communities can expand through cooperation
  • Opportunities exist within crisis or times of hardship
  • The importance of being agile in your business in order to pivot when the market demands 
  • You don’t need to know everything right away - you only need to be one chapter ahead than the rest
  • Your awareness affects your perception and doesn’t always reflect reality
  • You will attract your community through your unique value

What it means to be a wild woman:
“Being willing to try anything and put yourself out there – see how it goes and believe in the journey. I’m wild because I’m just going to do it.” - Tracy

“Taking the road less traveled - not always following the easiest path but the path that’s true to your heart.” - Jessica

Public Shoutouts:

Resources:

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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

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