Ask Audrey - #29: First Steps in Taking the Leap to Interactive Content - a podcast by ion interactive

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

If you’ve been following along with ion’s Director of Customer Engagement, you know that Audrey is a wealth of content marketing, and interactive content, knowledge. And every week, she gives you tips and tricks on making the most of your interactive content marketing efforts. But what if you know you want to do interactive content and even know the type of experience you want to create, but you’re having a hard time taking the leap?

On this episode of Ask Audrey, find out why it’s been difficult for some marketers to transfer over to interactive and how you can take your first steps, or leap, into creating a better online experience for your audience.

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