Ask Audrey - #34: Fill in the Gray Area: Collecting Valuable Data from Interactive Content - a podcast by ion interactive

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

As marketers, we’re all looking to have deeper insight into our audience, leads and prospects. We can find out what pages they visited, what blog posts they read, what asset they downloaded, but that seemed to be all we could find out. Until interactive content.

“Interactive content really allows you to fill in the gray areas between when someone visits your site and when they ultimately convert or purchase your product.”

It’s not just about what your audience is doing with your content, but why they’re doing it. It’s about diving deeper into their needs, wants and pain points to serve up better and more meaningful content. So how does interactive content allow you to deliver better solutions to each and every visitor you want to reach?

In this episode of Ask Audrey, ion’s Director of Customer Development shows exactly how you can collect valuable data from interactive content and fill in that gray area of “why.”

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