How to influence people - a podcast by BBC Radio 4

Listener Sara Tasker first appeared on iPM in 2014, when she was a superuser on the photosharing platform, Instagram. Five years later, we hear how she's made a full time career out of posting pictures, whether she gets paid to advertise brands, and what she makes of calls for social media companies to better protect vulnerable users.

Channel 4's Jon Snow reads our "Your News" bulletin.

iPM is the show that starts with your story. iPM@bbc.co.uk is how to get in touch.

Presented by Luke Jones. Produced by Cat Farnsworth.

Further episodes of iPM: We Start With Your Stories

Further podcasts by BBC Radio 4

Website of BBC Radio 4