Ep 29 Don’t do it the easy way - a podcast by Jacqui Brauman and Ush Dhanak
from 2020-04-29T02:30
In this episode, Jacqui speaks with Lutfiye Tahseen, and then Ush and Jacqui debrief. Having completed a Bachelor of Science- Biomedical Science, a Grad. Dip. Science- Psychology (Neuroscience) Lutfiye felt like she was a square peg in a round hole. While the area was interesting, the industry itself wasn't the right fit for her. When her husband suddenly became ill and dependent on her, Lutfiye found herself reflecting on her life and taking stock of where she was and where it was going. Remembering her childhood love for writing, dreams of becoming an author and going into advertising, Lutfiye found herself re-enrolling in university for her third degree: a Bachelor of Business- Marketing.
With the benefit of her extensive background in psychology, Lutfiye found Marketing to be second nature. Earning an Academic Achievement Award for Marketing Concepts and then topping her class and earning an Academic Excellence Award from Swinburne University, Lutfiye knew she had finally found "home" in her career.
While studying and working part-time, Lutfiye experienced some workplace bullying that was a turning point for her. She decided she would never work for a "boss" again and would start up her own marketing agency to help other women build their own successful business and achieve financial independence, so they never had to work somewhere that treated them poorly.
Lutfiye soon realised that differentiating her clients' businesses and creating memorable experiences was key, which lead her to specialise in luxury marketing and customer experience design.
Lutfiye is the Founder of Astara Creative and the Co-Founder of The Vault Mastermind.
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