COVID-19's Impact on Retail Media Networks - a podcast by iriworldwide

Like e-commerce, retail media platforms experienced growth during the pandemic, as more consumers searched and shopped online. Special guest Abishake Subramanian, senior director and head of advertising and partnerships at Sam’s Club, joins IRI’s Mike Ellgass, executive vice president of retail marketing solutions, to talk about this intersection of marketing and technology and how CPGs can realize a high return on ad spend with targeted, measurable media.

Further episodes of Circana Growth Insights

Further podcasts by iriworldwide

Website of iriworldwide