Gen Z Ups the Ante to Win Their Brand Loyalty - a podcast by iriworldwide

Based on research recently published in IRI’s Understand Me, Don't Define Me report, Lynne Gillis, principal of IRI’s Survey & Segmentation Practice, shares insights into what matters to Gen Z and how they connect with brands, their product discovery process and approach to shopping. Brands and marketers will learn what matters to this influential generation, especially as they begin to flex their economic muscle.

Further episodes of Circana Growth Insights

Further podcasts by iriworldwide

Website of iriworldwide