Leveraging the Complete View of the Beauty Market - a podcast by iriworldwide

Insights that are anything but skin deep. Circana’s Larissa Jensen, vice president and beauty industry advisor, describes the power of Circana’s Complete Beauty™ capabilities,  including a full view of mass and prestige sales and consumer behavior across skincare, makeup, hair and fragrance.

Highlights:  

• A majority of beauty sales occur in brick-and-mortar stores, given the experiential nature of products like color cosmetics and fragrance. But the technical side of beauty, including key ingredients and promised performance, fare well online.  


• Learn how beauty products are part of consumers’ shifting attitudes toward wellness.  


• Consumers are turning to beauty to satisfy their treat mindset. Learn which categories are answering the call.  

Further episodes of Circana Growth Insights

Further podcasts by iriworldwide

Website of iriworldwide