Mine the Private Label and National Brand Gap - a podcast by iriworldwide

While private label products were able to gain share during the Great Recession, they have yet to make notable gains against national brands in our current period of high inflation. Mary Ellen Lynch, principal, Center Store Solutions at IRI, discusses some strategies retailers should employ to build the value proposition of their private brand offerings. 

Further episodes of Circana Growth Insights

Further podcasts by iriworldwide

Website of iriworldwide