Private Brand Landscape - a podcast by iriworldwide

IRI’s private brand expert, MaryEllen Lynch, Principal, Center Store Solutions, shares findings and insights from IRI research into private brands. Find out who is most likely to shop for private brands, how retailers can both leverage existing loyalty to store brands and promote offerings to new shoppers, as well as an outlook for private brands in an inflationary market.

Further episodes of Circana Growth Insights

Further podcasts by iriworldwide

Website of iriworldwide