Retaining Confident Cooks - a podcast by iriworldwide

2020 saw home kitchen activity increase dramatically, with households cooking most meals at home. From YouTube tutorials and  shoppable recipes to targeted marketing and investments in e-commerce and searchability, Chris Dubois, Senior Vice President of the Protein Practice at IRI talks about positive ways the CPG retail industry supported home cooks and provides strategies for retaining a significant share of the food dollar in 2021 and beyond. 

Further episodes of Circana Growth Insights

Further podcasts by iriworldwide

Website of iriworldwide