Supporting SNAP Shoppers - a podcast by iriworldwide

Toss out your misconceptions that Supplemental Nutrition Assistance Program (SNAP) participants are all low-income and only looking for the lowest price. Sally Lyons Wyatt, IRI’s EVP, Center-of-Store and Produce Vertical, reveals critical insight – including the value to retailers and brands – of SNAP shoppers. Learn how retailers and brands can innovate with education, shopper engagement and meal-occasion bundling.

Further episodes of Circana Growth Insights

Further podcasts by iriworldwide

Website of iriworldwide