The Silver Lining of CPG Inflation - a podcast by iriworldwide

Look no further than the four Ps – price, promotions, positioning, pack architecture – plus innovation to fight back against inflation in the short and long term. Ray Florio, a partner in IRI’s Growth Consulting practice, shares strategies for profitable growth based on what the shopper values most amid current economic challenges.

Further episodes of Circana Growth Insights

Further podcasts by iriworldwide

Website of iriworldwide