Ep. 010: Steve Uharriet, Fruit Fly Swatter - a podcast by Tracy Neal
from 2019-03-04T10:30
EPISODE INTRO
Steve Uharriet is a 30+ year veteran of the beer industry and last winter I ran into him at a bar (go figure). We’re coached against each other in Little League over the years and I’ve known him as the Boston Beer guy and he’s known me as the MillerCoors guy. In an attempt to promote my podcast I asked Steve if he had listened to it yet and he said no. As I explained the format of the podcast to him he said, “you should have me on there, my first day on the job was as a fruit fly swatter when I was about 14 years old.” I said, “stop, I don’t want to hear any more, save it for the real interview so I can hear it for the first time!” And here you go. I hope you enjoy this as much as I did. iSellBeer presents to you; Steve Uharriet.
INDUSTRY JARGON MENTIONED
Breakage Department
Santa Clara County
San Jose
Fruit Fly Swatter
Breakage Department
Driver-Sell
Pre-Sell
On-Premise
Will Call
8-bay truck
Night Loader
Fork Lift
Warehouse Manager
High End Imports
Contract Brewing
Brewery Restaurants
Salesman
Route Manager
Never Trust a Skinny Brewer
National Sales Director
Scanbacks
Scanning
Tastings
Pairings
Czech Style Pilsner
Blonde Bock
Variety Packs
Pilsner
Costco Road Show
Hand Selling
Co-wrapper
Reinheizchabach
Full Time Employment
Flavor Profile
Mango Pulp
Certified Yeast Master
Warehouse Direct
Three-Tier System
Happy Dance
Grenade
Hornet Bottle 99 cent
Consulting Company
Brewers
Home Brewing
Strong Belgium Ale
New England Style Hazy IPA
#isellbeer
@isellbeernation
PEOPLE & BRANDS THAT WE MENTION
Joseph George Distributing
Kevin Geroge
PT Liquors, Meridian Avenue
Olympia
Heineken
Hamms
Molson
M.E. Foxx Distributing
Anheuser-Busch
Perrier Water
New York Seltzer
MillerCoors
Miller Brewing Co
Coors Brewing Co
G. Heileman Brewing Co
Henry Weinhard
Old Style
Old Milwaukie
Colt 45
Bergie
Bergermeister
Carling Black Label
Schmidts Beer
Mickey’s Malt Liquor
Blatt’s Beer
Jim Cook
Red Hook
Pyramid
Boston Beer
Oregon Ales
Pete’s Wicked Ale
Blitz Weinhard
Anchor Steam
Gordon Birsch
Dan Gordon
Dean Birsch
Martzen
San Francisco
Palo Alto
Honolulu
Anaheim
San Diego
Sierra Nevada
Snapple
Munich
Sierra Nevada Pale Ale
Alan Bond Australia
Stroh Family
Easter Seals
Scott Ryman
Dennis Ryman
Killian’s Irish Red
Mickey’s Malt Liquor
Gunsmoke
Bonanza
Hulu
Netflix
Breaking Bad
Jamil Zainasheff
Heretic Brewing Co
Make America Juicy Again MAJA Hazy IPA
Idaho
Illinois
Pennsylvania
California
Justin Crossley
the Brewing Network
BYOB TV Show
Brew Your Own Beer TV Show
Sierra Nevada Hazy IPA
Arizona
Nevada
Juicier than Thou
You can’t Handle the Juice
Tangerine Tornado TNT
HELPFUL LINKS
Further episodes of iSellBeer with Tracy Neal for Sales Reps, Managers, and Beer Distributors owners who I Sell Beer
Further podcasts by Tracy Neal
Website of Tracy Neal